Tag: Hubbub

Ground-breaking litter campaign launches in Bournemouth, Christchurch and Poole using intelligence from drone technology and AI

Stuart Mitchell

The most scientifically robust litter survey ever undertaken in the UK took place over May half term across Bournemouth, Christchurch and Poole using drone technology and AI.  The results support the award-winning beaches of the BCP region in addressing litter behaviors as the resort prepares for a busy summer season and influx of visitors. Thanks to funding from McDonald’s and their suppliers, the cutting-edge survey which took place over seven days, has provided unprecedented insight into the type of litter that’s being dropped, where and when across the region. The intelligence gathered…

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FMCG and retail leaders join forces to boost flexible plastic recycling in UK

Stuart Mitchell

Five of the UK’s largest branded manufacturers: Mars UK, Mondelēz International, Nestlé, PepsiCo and Unilever, have collaborated to form a £1 million fund to help make flexible plastic recycling economically viable for recyclers and easier for consumers. The Flexible Plastic Fund is a UK industry first and is being led by producer compliance scheme, Ecosurety, with support from environmental charity, Hubbub. In collaboration with manufacturers, retailers and recyclers, the Fund intends to improve flexible plastic recycling and reduce plastic pollution by giving the material a stable value. This will in turn increase the supply of…

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Co-op and Hubbub partner to redistribute 6.8 million meals a year in community fridge initiative

Stuart Mitchell

Co-op and environmental charity Hubbub have announced a major new partnership to fast-track the expansion of community fridges across the UK. Community fridges are open to everyone in communities – without any need to be referred or having to prove eligibility – to share fresh food that would otherwise have gone to waste. The food is donated by businesses – with Co-op donating surplus food from its stores. As well as improving access to food, the fridges go beyond this by empowering communities to connect with each other, and learn new skills through activities such as cookery…

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Robot pirate ships set sail to launch biggest clean-up of UK’s rivers

Stuart Mitchell

Two robot pirate ships set sail in London’s Docklands to mark the launch of the UK’s largest ever collaborative push to prevent and reduce the amount of litter entering our waterways, and subsequently the ocean. The Treasure Your River campaign aims to remove 95 tonnes of litter and prevent a further 90 tonnes from entering seven of the UK’s vital river systems that are home to a wide array of wildlife. That’s the equivalent in weight of 740 grey seals or 1,423 harbour seals, both commonly seen in the Thames…

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Drone technology and AI used in UK-first to tackle litter in Bournemouth, Christchurch and Poole

Stuart Mitchell

Bournemouth, Christchurch and Poole will be the focus of a ground-breaking pilot scheme this summer which will see drone-based technology used to tackle the issue of litter. BCP Council is partnering with the environmental charity Hubbub and McDonald’s to trial a unique approach which will see intelligence gathered from drone data to inform the future placement of bins, street cleansing schedules and behaviour change campaigns to encourage visitors to dispose of their litter responsibly.  The initiative will deploy new drone-based technology to help tackle the scourge of litter in what will…

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