Tag: IAA

Participate in this year’s ‘State of the Advertising & Marketing Industry’ survey by COR, in partnership with the IAA and AdForum

Stuart Mitchell

Did you know that one out of every two agencies can’t accurately predict how productive they can be? This was one of the many operational insights generated from survey respondents’ data in 2022’s The State of Advertising and Marketing Agencies report. We are pleased to announce the survey launch for 2023’s ‘The State of the Advertising & Marketing Industry’report! The resulting data will identify the biggest challenges facing agencies today.  Produced by COR in partnership with the IAA (International Advertising Association) and AdForum, the survey gathers data from ad agencies…

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Global marketing industry rallies behind second Global DEI Census in March 2023

Stuart Mitchell

An industry coalition of 10 global marketing and advertising organisations has announced plans for a second Global DEI Census in March 2023. The initiative is supported by the WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek.  The goal is to look again at the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census.  …

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