O&M London partner with UCL to challenge flaws in Britain’s justice system with the launch of a new campaign.

O&M London & UCL have launched a new integrated campaign that looks to shine a light on the current injustice present within the British prosecution system. Forensic Science in the UK is drastically underfunded, and as a result, many criminal cases could be using incorrectly interpreted evidence to reach a verdict. The UCL Centre for the Forensic Sciences is seeking to change this by crowdfunding £1,000,000 to create a world-class, forensic evidence research laboratory, and aims to bring this important, but under-represented issue into public consciousness.  The short film by…

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New Baby Dove Campaign states “There are no perfect mums, just real ones”

BabyDove

Baby Dove, the new range of baby care products from Dove, is on TV now as part of a substantial £8m marketing investment which also includes in-store, PR and digital activity. The brand launch is the biggest Personal Care innovation from Unilever this year.  The advert, created by Ogilvy, features a voiceover set to a tailored version of the Kipling poem ‘If’, and shows the reality of mums going about their day with their babies – the ups and the downs. It ends with the line “There are no perfect…

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