Dresscode Project launches in the UK with PANTENE to help the 93% of the Transgender and non-binary community who have been misgendered during a salon visit

Hair is proven to impact on personal identity, self-esteem and confidence. Through a global study with Yale, Pantene showed that hair is critical for self-esteem and is an important extension and expression of identity. Despite this, the transgender and non-binary community often face discrimination and misgendering when trying to achieve the hair that best reflects how they feel. For transgender people in the UK, how they choose to style their hair is crucial to their gender identity – 96% say their hair is important to their gender presentation. However, 93%…

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Pantene encourages the public to celebrate grey hair through new campaign #PowerOfGrey

Pantene has launched its new #PowerofGrey campaign, which encourages women and men to embrace and celebrate their natural grey hair. The campaign falls under the brand’s new ‘Power of Hair’ ethos: Pantene believes in the transformative power of great hair and is on a mission to help people accept and celebrate their hair, no matter how they choose to wear it.  The multi-channel #PowerofGrey campaign includes a standout billboard series, print, social and YouTube videos featuring naturally grey-haired women encouraging the UK public to question entrenched beliefs and associations with grey hair. Conversation and social media…

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Pantene Launches “Don’t Hate Me Because I’m #BeautifuLGBTQ” To Redefine What ‘Beautiful’ Looks Like Today

As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation. “For many in the community, hair plays a pivotal role…

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Pantene Launches S.H.E. – Search. Human. Equalizer. – to Shine a Light on Bias in Search

Look up “greatest engineer” or “greatest painter.” What do you find? Very few women, if any. Now try “school girl.” You might be looking for images of young girls studying in class, but instead you’ll find heavily sexualized images of women in costume. Cultural stereotypes often distort women’s achievements and potential, and this is no different in search. In short, society has actually taught search engine algorithms to become biased. That’s why Pantene is introducing a new search tool, S.H.E. – Search. Human. Equalizer. S.H.E. is a search tool that…

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Pantene and Priyanka Chopra Team Up to Encourage Others to #GoGentle in a Harsh World

Pantene, with the help of Brand Ambassador Priyanka Chopra, is encouraging people to take the gentler, and sometimes more difficult, approach of being kind in the midst of harshness. In today’s world, where a lot of conversations are happening online, harsh comments often outnumber and outshine the kind ones. To demonstrate the impact a positive voice can have versus a negative one, Pantene created a new video highlighting Chopra’s reactions to actual social media comments about her – both negative and positive. Pantene hopes to inspire women to use their…

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