Tag: WRAP

Food Waste Action Week – organisations urged to join forces to fight food waste

Stuart Mitchell

Food waste brand Love Food Hate Waste is delighted to announce the first corporate donors for next year’s Food Waste Action Week (Monday 7th to Sunday 13th March), with supermarket Aldi, online supermarket Ocado Retail, food manufacturers Danone and Dunbia and food service provider Sodexo the first to put their names to the campaign. Love Food Hate Waste is keen to involve many more organisations to broaden the impact the Week will have through their customer and membership channels and is encouraging more to donate and put their stamp on…

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One simple message on pack could drive up recycling rates

Stuart Mitchell

Recycle Now, the citizen campaign delivered by environmental charity WRAP, believes trials it conducted with Boots and Radox using on-pack messaging to encourage recycling could drive up plastic recycling in millions of households, and help nudge up the UK’s flagging recycling rate. From trials undertaken with both retailer and manufacturer using plastic bathroom bottles, Recycle Now found that the addition of a simply worded prompt to recycle on front of bottle resulted in a significant rise in recycling. This showed a 91% recycling rate for those who received a bottle with…

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Tackling on-farm food waste key to increasing profits by a fifth

Stuart Mitchell

A new report from leading sustainability charity, WRAP, reveals farmers could achieve a potential 20% increase in profits by reducing surplus and wasted food. Field studies conducted by WRAP across a range of products demonstrated that improvements in data and measurement are key to waste reduction. Levels of food surplus and waste on-farm were often higher than expected, with significant variability observed between farms, which suggests potential to improve performance within existing practices. Financial analysis of five classic British foods showed the following potential profit gains if all farmers achieved…

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Household food waste rising as restrictions relaxed

Stuart Mitchell

The latest UK Food Trends Survey shows that self-reported food waste has rebounded to pre-lockdown levels as restrictions lift, and more food is potentially going to waste in UK homes as life returns to normal. The findings come from Love Food Hate Waste; the campaign delivered by environmental charity WRAP and is a snapshot of the UK’s food behaviours post-lockdown, from the longest-running survey of its kind. Love Food Hate Waste found that during lockdown many more people adopted positive food management behaviours that prevent food from going to waste…

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Walmart Foundation funds cutting-edge food waste trials with WRAP

Stuart Mitchell

The Walmart Foundation has awarded nearly US$750,000 to WRAP, the UK’s leading sustainability charity delivering behaviour change interventions (BCIs), to develop new interventions to slash household food waste in the UK and Canada, in a partnership with the National Zero Waste Council in Canada. The UK-Canada partnership will focus on high-impact food waste behaviours and designing new interventions using WRAP’s long track record in behaviour change. Research is underway in both countries, with BCI prototypes to be piloted between March 2022 and 2023. Sarah Clayton, Head of Citizen Behaviour Change at…

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