Tag: Youtube

Google Europe boss apologises for ad placement

Stuart Mitchell
google

Following on from yesterday’s report: “Ethical Concerns about placement cause UK companies to pause their Google Ads” Business Insider reports that at a breakfast briefing with journalists shortly before he took to the stage at Advertising Week Europe, Google Europe boss Matt Brittin said the annual ad event gave Google a “good opportunity to say first and foremost, sorry, this should not happen, and we need to do better. “There are brands who have reached out to us and are talking to our teams about whether they are affected or…

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Ethical Concerns about placement cause UK companies to pause their Google Ads

Stuart Mitchell
google

The UK Government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4, L’Oréal and the Havas group are just some of the companies who have paused their advertising with Google and Youtube following revelations that their ads are appearing alongside extremist videos. An investigation by The Times dscovered ads from leading firms have been shown on the youtube pages of people such as David Duke, former leader of the Klu Klux Klan, and pastor Steven Anderson, who praised the killing of 49 people in a gay nightclub. Ads…

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New ‘This Girl Can’ Campaign for 2017

Stuart Mitchell

In January, 2015 Sport England launched their ‘This Girl Can’ Ad campaign. The original This Girl Can aimed to break down the barriers that prevent women and girls from participating in sport and physical activity. It was stated at the time that oneof the main barriers that contributes to the 1.9 million gender gap in participation is a fear among women of judgement when taking part in sport and physical activity. In 2017, they relaunched the campaign with this: The new TV ad was released on 24 February, and featured …

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How to write an Ethical Marketing Plan – Webinar.

Stuart Mitchell

One of the things we would like to do is bring together resources for people interested in Ethical Marketing, this is a resource we think might be useful. Nikki Mattei of Through Their Eyes presented a webinar on “How to write an ethical marketing plan” on behalf of UnLtd, who provide support for social entrepreneurs.  Nikki Mattei, Chartered Marketer, offers freelance marketing support to ethical organisations, both on strategy and implementation.  Her current clients include Breast Cancer UK and Fashion Revolution. Links http://ttemarketing.co.uk/ https://unltd.org.uk/ This webinar was written by, and…

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