Month: August 2017

Ad Council Launches New PSAs to Encourage Support for Hurricane Harvey Relief Efforts

Stuart Mitchell

In response to the devastation wrought by Hurricane Harvey, the Ad Council is launching public service advertisements (PSAs) today to encourage Americans to make monetary contributions to relief efforts. The PSAs direct audiences to visit HurricaneHarveyAid.org, where they can contribute to the rescue and recovery efforts by donating to organizations providing necessary supplies and services to those affected by Hurricane Harvey. Hurricane Harvey is the strongest storm to hit the United States in over a decade. The Gulf Coast, including Texas and Louisiana, has experienced destructive winds, heavy rainfall, and dangerous storm surges. Some areas have…

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NSPCC takes over First Utility website to raise funds to power Childline

Stuart Mitchell

The NSPCC has taken over the First Utility website for the month of August to encourage energy customers to do their bit to ensure children in need always have somewhere to go for help and advice. New and existing customers who switch to any of First Utility’s tariffs this month will generate a five pound donation from the energy company to the children’s charity. Five pounds is enough to cover the cost of a call to the NSPCC’s Childline service, with the gas and electricity supplier aiming to generate enough…

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Game for Good: ‘League of Extraordinary Humans’ Launching at PAX West

Stuart Mitchell

The Ad Council’s Love Has No Labels campaign is returning to PAX West, one of the largest consumer gaming events in the US, as part of their ongoing Game for Good initiative. Building on last year’s success in the PAX Diversity Lounge, as shown above, this year they are launching a new game called “The League of Extraordinary Humans,” which will celebrate a diverse group of everyday heroes fighting for acceptance and inclusion of all. The game has been developed specifically for attendees of PAX West as a geolocation experience…

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Saatchi & Saatchi and Deutsche Telekom launch game that aids dementia research

Stuart Mitchell

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, today Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia research by helping to further advance our understanding of spatial navigation, and therefore understand one of the earliest symptoms of dementia. As Deutsche Telekom continues to connect people through technology this next iteration represents…

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whiteGREY and the David Sheldrick Wildlife Trust partner to save an endangered language

Stuart Mitchell

For World Elephant Day [12th August 2017], whiteGREY Australia has partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls. The Trust and whiteGREY today launch ‘Hello in Elephant’ –  a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared and heard around the world. Elephants are one of the most human-like creatures on the planet, they share our…

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