CAP – Call for evidence – children’s recognition of online ads

The ASA/CAP have released a post called: Call for evidence – children’s recognition of online ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is announcing an open call for evidence on children’s ability to recognise online marketing communications. Recognising when we are being marketed to is important for all consumers. That’s why it’s a central requirement of…

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CAP – Think of the children! Issues around harmful emulation

The  ASA/CAP have released a post called: Think of the children! Issues around harmful emulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some recent ASA rulings to bring this requirement to life. Implying an…

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Think of the children! Issues around harmful emulation

The ASA have published some advice for marketers when dealing with ads which may appeal to children, I have copied it below but this is available on their website. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some recent ASA rulings to bring this requirement to life. Implying an unsafe behaviour can be enough to break the rules The ASA considered this in a Wrigleys Extra ad, which showed…

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Cats Protection Launch #KidsandKitties Campaign

A campaign has been launched today to encourage parents to keep their pets during pregnancy and beyond following new findings that show around half have concerns about cats and children yet few seek advice on the topic. Run by the charity Cats Protection, #KidsandKitties urges people not to give up their pets as survey results reveal that 1 in 12 parents did so because they were expecting a baby or had young children, with two thirds regretting this decision. Supported by Emmerdale star and mum-of-two Samantha Giles, the campaign offers…

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Parents Launch National Campaign To Advance The Gender Conversation

In the midst of a national conversation about the rights of transgender youth, two parent advocates are coming together to unveil a campaign that’s more “show” than “tell.”    The GenderCool Project is an awareness campaign that opens up the conversation around gender in a way the general public can understand. The campaign’s centerpiece chronicles the accomplishments of transgender kids and their young allies across the United States.    At first glance, the effort feels more like a brand campaign than an educational effort, and that’s exactly how founders Jennifer Grosshandler and…

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