Tag: children

CAP – Children’s Recognition of Online Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Children’s Recognition of Online Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It is essential that you know when you are being advertised to.  Unless it is already apparent from context, clear ad disclosure is important regardless of the age of the audience.  It allows consumers to recognise the commercial intent behind the messaging of an…

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Unilever announces new global principles for food marketing to children

Stuart Mitchell

Unilever will stop marketing food and beverages to children under the age of 16 years old, across both traditional media and social media. Currently, in most countries in the world, the food and beverage industry restricts marketing to children under 13 years old. Unilever’s enhanced principles, which are industry-leading, include: Not targeting children under 16 years old with any marketing or social media communications. Not collecting or storing data on children under 16. Not using influencers, celebrities or social media stars who are under the age of 16 or primarily…

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Recent Survey Findings Show Most US Adults Agree Advertising to Young Children is Unethical and Should be Banned

Stuart Mitchell

Advertisers in the US spend more than $4 billion every year marketing products to children.(1) This practice continues despite the fact that researchers and legal scholars alike – including the American Psychological Association – concur that advertising to young children is misleading and unfair.(2,3) Children below the age of 8 years have underdeveloped cognitive skills, and thus are unable to distinguish biased advertising messages from fact.(3-5) This unfair practice of targeting young children with marketing inspired the National Financial Educators Council (NFEC) to conduct a survey of American adults to…

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ASA – Children’s exposure to TV ads for alcohol and gambling: 2020 update

Stuart Mitchell

The ASA/CAP have released a post called: Children’s exposure to TV ads for alcohol and gambling: 2020 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we are publishing updated figures showing children’s exposure to age-restricted TV ads, namely ads for alcohol and gambling, in 2020.  The extraordinary developments in 2020 have meant significant changes to our daily routines and behaviours.  As a…

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CAP – Making advertising to children ‘child’s play’

Stuart Mitchell

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

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