Serviceplan become first German agency group pledging to Free The Bid for Women Directors

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including last weekend’s global Women’s March, and exacerbated by the 2017 Harvey Weinstein scandal which led to Social media campaigns #MeToo and more recently the #TimesUp movement given a platform at the Golden Globe awards. There is no denying that issues…

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Serviceplan create Blue Cross “Reverse Poems” campaign to address addiction

Millions of Germans suffer from or are on the verge of addiction. The “Blaues Kreuz in Deutschland e.V.” (Blue Cross Germany) helps these people, yet too few people are aware of their work. To elevate awareness of the Blue Cross, Serviceplan Campaign together with Serviceplan Health & Life employed a form of copywriting mechanics to create “Reverse Poems”. The message: with Blue Cross you can turn your life from negative to positive. The creative idea originated directly from the daily work of the Blue Cross. For an addict there is…

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PENNY brings 9,000 people together for Christmas

German discount supermarket PENNY kicked off this years Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well as the company’s film “Der Weg” (The Path), which so far has over 15 million views nationally and internationally, the competition was built around PENNY’s forgive-me wine campaign (www.penny.de/versoehnung) and focused on the ultimate goal of re-connecting…

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German Store EDEKA Launches Powerfull Diversity Campaign

With  the  new  online  video  #Vielfalt  (diversity, variety), the EDEKA Group and its customers have shown their commitment to highlighting the importance of diversity in daily life. The video was made inside a Hamburg EDEKA store shows the authentic reactions of people who only find groceries from their native Germany on its shelves – it showcases how much they miss the variety in shopping to which they had become accustomed. Private photographs of the live campaign had already spread like a wildfire via newspapers such as the Independent and social…

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