Month: July 2017

FCB Canada wins 10 Cannes Lions for “Down Syndrome Answers”

Stuart Mitchell

This year at the 64th Cannes Lions International Festival of Creativity Canada received 44 coveted Lions – a record number for the Country. FCB Canada topped the list of winning agencies with 10 Lions, all awarded for their “Down Syndrome Answers,” making it the most-awarded Canadian creative agency at the 2017 festival. The campaign was awarded in a number of categories including Health & Wellness, Media, Creative Data, Cyber, Direct and PR. About Down Syndrome Answers: When prospective parents learn their unborn child has Down syndrome, they have about 10…

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Seven brands and five agencies make Channel 4 shortlist for £1m diversity ad prize

Stuart Mitchell
maltesers

On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Channel 4 has now revealed their shortlist: The seven finalists are: Bose – Grey London BT – Abbott Mead Vickers BBDO Ford – GTB Lloyds Bank – Adam & Eve/DDB Marks & Spencer – Grey London Panasonic…

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Home Hardware uses moving boxes to help abandoned pets.

Stuart Mitchell

Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called moving day, and it can make a city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners. This year a Canadian home improvement store, Home Hardware, decided to do something about it. They partnered with the Society for the Prevention of Cruelty to Animals (SPCA) to produce these unique moving boxes in the shapes of common household pets. The…

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New ASA Report Signals Tougher Standards on Harmful Gender Stereotypes in Ads

Stuart Mitchell

A new report by the ASA (Advertising Standards Agency), Depictions, Perceptions and Harm published on the 18th July provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.   Responding to the evidence, the CAP – the authors of the UK Advertising Codes, and the ASA’s sister body – will develop new standards on ads that feature stereotypical gender roles or characteristics.  The ASA will then administer and…

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Army Officers Tasked With Casualty Notices Given The Chance To Deliver Hope

Stuart Mitchell

Los Angeles-based  Central Films award-winning director Rodrigo Garcia Saiz teams up with Ogilvy Brazil and former  U.S. Army CNO’s (Casualty Notification Officers) to deliver heartwarming news to hopeful organ- awaiting patients in poignant PSA ”News of Hope” for NYC organ donation network LiveON NY. The tear-inducing spot follows three former CNO’s, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence,…

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