Day: 11 December 2017

Ogilvy Change Launches New Recycle for London Campaign

Stuart Mitchell

Recycle for London has launched a new campaign, called ‘One bin is rubbish – sort it out’, to help Londoners tackle the lack of bins or containers to put their recycling in at home. The campaign highlights new research* that shows almost a third (31%) would be embarrassed for others to see how messy their bin area is, with a further 32% admitting that the ugliest part of their home is where they keep their bin. The survey, conducted with 2,000 London residents, highlighted a lack of space in homes…

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The United Nations, UNICEF and the World Economic Forum are the Most Followed International Organisations on Social Media

Stuart Mitchell

The United Nations and UNICEF are the two most followed international organisations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined. The Geneva-based World Economic Forum is in third place with 10 million followers and subscribers on Facebook, Twitter, Instagram, LinkedIn, YouTube and Google+. The study looked at 97 multilateral organisations and selected non-profit organisations on the six main social media channels. The World Economic Forum has by far the largest number of interactions (likes and retweets), totaling 33.5 million interactions over the past 12…

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Paperchase Ends its Promotional Partnership with the Daily Mail

Stuart Mitchell

A few weeks ago the stationery retailer Paperchase has announced that it is ending its promotional partnership with the Daily Mail: We’ve listened to you about this weekend’s newspaper promotion. We now know we were wrong to do this – we’re truly sorry and we won’t ever do it again. Thanks for telling us what you really think and we apologise if we have let you down on this one. Lesson learnt. — Paperchase (@FromPaperchase) November 20, 2017 This morning’s news follows hundreds of complaints over the weekend on Twitter…

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Durex donates 1 Million condoms to UNAIDS and encourages 18–24 year olds to “Be a #CondomHero” by carrying protection

Stuart Mitchell

To mark World AIDS Day 2017, Durex has launched a new international campaign urging young people to stand up to the negative perceptions and social pressures that could be undermining condom usage amongst 18–24 year olds, challenging them to share photos of themselves carrying a condom using the hashtag #CondomHero. A new international study revealed that more than half of (54%) 18–24 year olds have risked unprotected sex, and that more than quarter (28%) would be embarrassed to be caught carrying a condom by a date. The negative perception of…

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New THINK! road safety campaign launched to help cut child deaths

Stuart Mitchell

Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at teachers and schools to help cut child fatalities. A recent survey revealed that 67% of children get fewer than 2 hours of road safety education in their whole time at school and the new THINK! campaign will help schools and teachers highlight the dangers of the road and encourage best practice for children. The government’s iconic THINK! campaigns have helped reduce child road deaths by 90% since records began in 1979. Road Safety Minister, Jesse Norman,…

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