Day: 12 December 2017

Shell launches latest chapter of #makethefuture energy relay

Stuart Mitchell

Shell supports start-up – bio-bean– to help power London buses with a biofuel made using a coffee oil component extracted from the city’s waste coffee grounds. This is the latest chapter in its ongoing investment in its #makethefuture energy relay – an initiative which supports entrepreneurs turn bright energy innovations into positive impact for communities around the world. Malena Cutuli, Group Head of Integrated Brand Communications & Capability comments, “Since 2014, Shell has been committed to supporting the smart solution ideas of young entrepreneurs that will help build a brighter…

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J. Walter Thompson London and Rachel Pashley sign book deal with Virgin Books to publish The New Female Tribes

Stuart Mitchell

Rachel Pashley, Global Planning Director at J. Walter Thompson London and Head of Female Tribes Consulting, has signed a deal with Virgin Books at Penguin Random House to publish a book based on the agency’s Female Tribes initiative. Called The New Female Tribes, the book will be published in July 2018 to coincide with the centenary of the first women’s vote. UK and Commonwealth rights (excluding Canada) were acquired from Sarah Such at Sarah Such Literary Agency. The New Female Tribes is a major book exploding female stereotypes making the…

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Dogs Trust use VR for the first time for face-to-face Fundraising.

Stuart Mitchell

Dogs Trust have partnered with GOOD Agency to launch a brand new Virtual Reality fundraising experience.  Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to demonstrate the impact donors can have for the thousands of dogs each year that Dogs Trust care for. Launching…

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Trócaire’s ‘Until Love Conquers Fear’ Xmas Campaign Aims to Empower Us All

Stuart Mitchell

Trócaire, the Irish overseas development agency, has launched a striking broadcast advertising campaign, aimed at generating support, by highlighting its work in helping and empowering people across the globe. A television commercial, built around the concept of, ‘Until Love Conquers Fear’, is one of the first elements in a radical new brand positioning for the charity, which will include a broader omni-channel communications platform. This represents a significant change in the organisation’s approach to engagement and fundraising. The campaign has been developed by a team led by Gwen Dempsey, Director…

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Cathay Pacific Breathes New Life Into Old Uniforms With World’s First “Well Travelled Lai See”

Stuart Mitchell

Cathay Pacific, in partnership with agency McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See – created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai Seeare available for sale to the public with all profits going to a local…

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