Day: 28 December 2017

ASA release reminders about Making sure your festive alcohol ads mistletoe the line

Stuart Mitchell

The ASA have released advice on the advertising of alcohol over the festive season through their site: Christmas comes but once a year, but the advertising rules apply all year round so it’s important that you ensure your alcohol ads are responsible this festive season.  Here’s the gift of advice for your stocking. Don’t overindulge Ads featuring alcohol have to be socially responsible and mustn’t contain anything likely to lead people to adopt styles of drinking that are excessive or unwise. Showing alcohol is not problematic in itself but the ASA…

Read More

Nonpartisan Nonprofits Fight to Keep Partisan Politics Away from 501(c)(3) Organizations

Stuart Mitchell

In a letter, the National Council of Nonprofits alerted the chairs of the House and Senate Democratic and Republican party campaign committees to a provision in the House-passed tax bill that would significantly undermine the ability of charitable organizations to serve their communities while also frustrating the ability of political parties to raise the funds they need to support candidates. The letter calls on the campaign committee chairs to demand that their colleagues on the tax conference committee retain the Johnson Amendment, the longstanding provision in federal law that protects…

Read More

McCann Lima launch innovative “Lima is talking” OOH Campaign which recollects air pollution

Stuart Mitchell

McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas to mitigate the problem, advertising agency McCann Lima worked with Peruvian gas company CALIDDA to create an innovative marketing campaign that gives a voice to Peru’s capital. In the campaign, Lima appeared to literally write a…

Read More

AMV BBDO and their Client Libresse Sign the Free the Bid Pledge

Stuart Mitchell

Free the Bid, the pledge to give women directors a voice in advertising have announced that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed their pledge. On a news item on their website the companies comnfitr their commitment to the pledge. AMV BBDO’s Executive Head of Production Francine Linsey said:  “I love “Free The Bid”, it’s an inspiring initiative which seeks and drives much needed change in our industry. Attracting, engaging and supporting talented women and giving them equal opportunities is…

Read More

NSC Launches video in next part of its #StopEverydayKillers Campaign

Stuart Mitchell

One in four Americans has been directly impacted by the opioid crisis, but 40% still do not consider it to be a health and safety threat to their family, according to recent National Safety Council poll results. In an attempt to end this persistent indifference, the Council today released a powerful short film that brings opioid users face to face with those who have been personally impacted by the worst drug crisis in recorded U.S. history. The video, titled Facing an Everyday Killer, is part of the Council’s Stop Everyday…

Read More