Month: December 2017

A Good Month for Equality – But Only a Start

Stuart Mitchell

It’s been a great month or so for both diversity and equality within the industry. First of all it’s been great that there have now been agencies who are certified by 3%. 72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry…

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Subaru Debuts New Advertising Campaign for 2017 Share the Love® Event

Stuart Mitchell

To mark the start of its annual Share the Love® event, Subaru of America has debuted a new advertising campaign featuring the heartwarming stories of real people whose lives have been touched by the program, as well as the automaker’s national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation. The new series of television commercials launches as the Subaru Share the Love event officially kicks off this year, marking the program’s tenth anniversary in the automaker’s…

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Red Cross Holiday Gift Guide: 3 Ways to ‘Give Something That Means Something’

Stuart Mitchell

After responding to a string of historic disasters, the American Red Cross is appealing to the public to “Give Something That Means Something” this holiday season. Beginning on Giving Tuesday, November 28, and throughout the Holiday Giving Season, donors can help bring hope and relief to children, families and communities that need it most with their holiday shopping. Beginning in late August, the Red Cross embarked on providing wide-ranging relief efforts in response to three historic back-to-back hurricanes—Harvey, Irma, and Maria—followed closely by the deadliest week of wildfires in California…

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Unilever, Tesco and The Trussell Trust work together to raise awareness and help tackle food poverty.

Stuart Mitchell

Unilever is partnering with Tesco and The Trussell Trust to help raise awareness of food poverty and to feed those in need this winter. Tesco shoppers who buy selected Hellmann’s, Knorr and Colman’s products will see 5p from each product go to The Trussell Trust, with a guaranteed total donation of £200,000 for this fantastic charity. This will help The Trussell Trust to respond to an estimated 13% increase in the demand for emergency food supplies in the UK over the last year. Hellmann’s, Knorr and Colman’s, will distinguish their…

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Fundraising gala showcases solutions in preventing and ending violence against women and girls worldwide

Stuart Mitchell

At a powerful event bringing forth the voices of survivors and focused on innovative solutions, the UN Trust Fund to End Violence against Women held a fundraising gala in London, United Kingdom, on the International Day for the Elimination of Violence against Women (25 November). Hosted by UN Women Executive Director Phumzile Mlambo-Ngcuka, the event celebrated the life-changing achievements of UN Trust Fund-supported interventions. Notable speakers included HRH Princess Eugenie of York; Lord Bates, Minister of State at the Department for International Development; Frances Corner, Head of London College of Fashion…

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