Month: September 2017

Football’s biggest stars help to promote inclusion, diversity and accessibility

Stuart Mitchell

Some of football’s biggest stars joined forces with grassroots players from around Europe in the advertisements for #EqualGame, UEFA’s new RESPECT social responsibility campaign, which positively promotes inclusion, diversity and accessibility in football. Ada Hegerberg, Lionel Messi, Paul Pogba and Cristiano Ronaldo feature together in two new videos, with an extended version premiering on Monday 11 September and an abbreviated TV spot making its first appearance on 12 September for Matchday 1 of the UEFA Champions League matches. The TV-spot will be broadcast throughout the 2017/18 European club football season…

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Pinterest launches “Right The Ratio” Equality Campaign

Stuart Mitchell

Pinterest has launched its new ‘Right the Ratio’ campaign, on the 23rd of August to honour Women’s Equality Day. The Campaign was created by Pinterest’s in-house creative team The Studio and in partnership with creative agency Grow. The Campaign is aimed at bringing attention to the gender and diversity gaps within the tech industry. Pinterest stated in a blog post: “Our mission at Pinterest is to help people discover and do what they love. And whether that’s finding a new hobby or getting ready to tackle the next career move,…

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Ad Council launches “Teachers have better work stories” to Fight National Teacher Shortage

Stuart Mitchell

Today America faces a shortage of 60,000 teachers – a number that’s expected to grow to 110,000 by 2021. Only 9% of the top one-third of college graduates pursue a career in teaching. In an effort to raise awareness for the national teaching crisis, the Ad Council partnered with TEACH.org and volunteer ad agency DigitasLBi to create “Teachers Have Better Work Stories,” a campaign that demonstrates the benefits of teaching through storytelling. The campaign targets high-achieving high school and college students to positively change the perception of education as a…

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‘Made in Britain, Dropped on Children’ – Save the Children release new film

Stuart Mitchell

British actor Dominic West has lent his voice to a provocative new film from Save the Children, highlighting the role of the UK Government in fuelling the devastating war in Yemen by approving arms sales to Saudi Arabia and other states fighting there. The 60-second film, Made in Britain, is shot in the style of a glamourous high street advertising campaign, set to the rising score of Elgar’s Nimrod. Smooth, beautifully lit shots of a racing green shape emerge in silhouette from the darkness.  Intricate details of a highly engineered…

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World Cup winner kicks off ‘new era’ of social impact in football

Stuart Mitchell

Manchester United midfielder Juan Mata has called on fellow footballers to join him in Common Goal: a movement in which  players pledge 1% of their salaries to a collective fund that supports football charities around  the world. “What we’re trying to do is define a shared social agenda for football,” explains Mata. “Common Goal goes beyond individual brands and egos to deliver a greater  impact. By making the pledge, we can form a lasting connection between football as a business and football as a tool for social change.” Mata issued…

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