Month: September 2017

All M&S Dairy Farms Become RSPCA Assured

Stuart Mitchell

Marks & Spencer has announced that it has become the first major retailer to source all of its fresh milk from RSPCA Assured dairy farms. All 37 farms that supply fresh milk to the M&S Milk Pool have achieved RSPCA Assured certification and from today all M&S fresh milk packaging* will carry the RSPCA Assured logo. The move means that the 150 million pints of milk sold in M&S stores every year will come from farms with the highest animal welfare standards. RSPCA Assured standards cover all aspects of cow…

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Lonely Whale Foundation Launch New #StopSucking Campaign

Stuart Mitchell

The Lonely Whale Foundation has got together with creative agency POSSIBLE to create a new PSA charged with stopping the pollution caused by plastic drinking straws. The PSA brings together an intentionally broad group of celebrities, admitting how they suck (plastic straws) and urges others to join them in this movement to stop sucking. POSSIBLE did the production, concept, casting and overall strategy for the PSA.  This humorous PSA draws attention to how 500 million plastic straws are used every day in the US. Many of those plastic straws end…

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Havas Life Manchester Unveils Powerful Pop-Up Plant Installation

Stuart Mitchell

Havas Life Manchester has unveiled a giant, pop-up plant installation – in the heart of one of Manchester’s busiest shopping streets.   The striking botanical installationwas devised to help raise awareness of “HIV Has Changed” – a new national HIV awareness campaign developed byspecialist HIV pharmaceutical company, ViiV Healthcare.  The installation was in place between 7th-10th September. Spelling out the letters “HIV,” Havas Life Manchester worked with Urban Planters to create a 12ft, living, thriving plant structure on Manchester’s bustling New Cathedral Street – a powerful visual demonstration of how the…

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John Lewis and their gender neutral clothing for children

Stuart Mitchell

Many newspapers last weekend reported that John Lewis had made the decision to end separate clothing lines for boys and girls. It was covered that this was was  in response to gender stereotyping campaigners. The store has become the first High Street retailer to adopt a single clothing line, this allows greater choice for parents who are not tied into specific gender lines when purchasing for childrens. Caroline Bettis, head of childrenswear at John Lewis, said: “We do not want to reinforce gender stereotypes within our John Lewis collections and…

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Volvo And Valenstein & Fatt Launch Two New Powerful Short Films For Human Made Stories

Stuart Mitchell

Car maker Volvo And Creative Agency Valenstein & Fatt (formerly Grey London) have launched two new powerful short films for their Human Made Stories Campaign. Human Made Stories is a part of Volvo’s brand platform: ‘Human Made’. The Campaign showcases much of what they feel help make them unique, with a belief that the most meaningful innovations come from a true understanding of people. This has lead to a these new films which highlight the work, in 2 diverse fields to improve the lives of many people. The first film…

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