Day: 6 February 2018

Three centenarian women take over C4’s continuity mic for anniversary

Stuart Mitchell

Three centenarian women will take over the Channel 4 continuity mic to mark 100 years since the first women in the UK were granted the right to vote. Millie, Beattie and Margaret were all born in 1918, the year when the Representation of the People Act gave some women aged over 30 and men older than 21 the right to vote. As well as providing the links to programmes throughout the week, Beattie, Margaret and Millie will share their experiences of what it’s been like growing up as a woman…

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How to Ensure Your Ad Doesn’t Break The New CAP Rules On Sexualisation

Stuart Mitchell

After public consultation, on 2 January 2018, CAP and BCAP introduced stricter rules prohibiting the sexual portrayal or sexual representation of under-18s, and anyone who looks under 18, in advertising. These rules strengthen the many existing rules that protect the welfare of under-18s, addressing the potential for some adults to view under-18s in general as sexual beings and for some under-18s to be pressurised to view themselves in this way. They also provide further protection for individual models featured in advertising. The details of CAP and BCAP’s decision can be…

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Mike Haynes Brings Prostate Cancer Awareness to Super Bowl LII

Stuart Mitchell

Mike Haynes was known for impressive stats during his illustrious 14-year, Hall of Fame career in the NFL. His nine Pro Bowls, 46 interceptions and two career touchdowns led many to consider him the greatest cornerback ever. But in 2008, came the most important stat of all for Mike – elevated levels of Prostate Specific Antigen (PSA) in a blood test that led doctors to discover he had prostate cancer. As an initiative to encourage all men to know their prostate cancer risk and to talk to their doctor about…

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Care Bears™ Launch “Colors of Caring” Campaign by Giving Away Care Packages All Year Long

Stuart Mitchell

Care Bears™ are “The Colors of Caring” and throughout 2018, they will brighten the world – and inspire others to share and care – by gifting lots of different custom care packages to lucky fans every single month. As the brand that owns feelings and emotions, Care Bears have taught children of all ages the importance of caring for others – for more than 35 years.  This year, Care Bears are taking an even more active role in their mission.  Every month, a different popular Care Bear will lend its…

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Nature Valley® Announces National Park Foundation Partnership with Multi-Million Dollar Commitment

Stuart Mitchell

Nature Valley® granola bars has announced a partnership with the National Park Foundation (NPF), the official nonprofit partner to the National Park Service, for the Find Your Park/Encuentra Tu Parque movement. Nature Valley’s support includes a three-year commitment and a donation of up to $3 million. “Nature Valley has existed to connect people to the energy they get from nature and a key way we can all connect to nature is by exploring our national treasures, the national parks,” said Angela Rassi, director of marketing for Nature Valley. “One of the…

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