Month: February 2018

Penguin celebrates International Women’s Day with a pop-up bookshop which will only sell books by women

Stuart Mitchell

This International Women’s Day, Penguin wants to celebrate some of the most powerful, diverse and creative writers from around the world by opening a pop-up bookshop with a difference: it will only stock titles by women. From 5-9 March, Penguin is partnering with Waterstones to open The Like A Woman Bookshop at 1-3 Rivington Street in Shoreditch, East London. The space will showcase incredible female figures who have made a difference or fought for change #LikeAWoman: contributing to progress in politics, activism, writing, art, science, sports, culture, and more. Drawing…

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Honeypot Billboards: Hiscox uses live cyber hacks in latest ad campaign

Stuart Mitchell

In a media first, specialist insurer Hiscox is using real-time cyber attacks in the creative for its latest advertising campaign – CyberLive. This is part of a broader drive across the business to cement its position as a leader in the cyber risk marketplace and to raise awareness of the threat that cyber-crime poses to small businesses. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and…

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CIPR and PRCA launch joint partnership with Career Ready

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have partnered with Career Ready – a nationwide charity dedicated to helping young people from all backgrounds prepare for the world of work.  The partnership sees the CIPR and PRCA promote Career Ready volunteering opportunities – including internships, masterclasses and mentoring – to public relations professionals. Career Ready connects young people from low income families with volunteers from the business world, equipping them with the skills, confidence and behaviours to stand out in a competitive jobs market. Mark Smith,…

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Ten months after promised review, disabled Twitter users still don’t have the right tools to flag disability hate speech says UK Charity

Stuart Mitchell

Muscular Dystrophy UK is calling for Twitter to make it easier for disabled people to report hateful comments against them, ten months after the platform first said it would review the process. While abusive tweets based on someone’s race, religion, gender or orientation are readily reportable in a dropdown menu on Twitter, disability is not listed as an option. The only indication that hateful comments based on someone’s disability are unacceptable on Twitter involve clicking through several extra screens to locate the site’s 2,000-word rules, which include a single mention…

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HEINEKEN announces ‘Drop the C’ programme

Stuart Mitchell

HEINEKEN has announced its ‘Drop the C’ programme for renewable energy. With ‘Drop the C’ the company aims to grow its share of renewable thermal energy and electricity in production from the current level of 14% to 70% by 2030. HEINEKEN wants to drive a real change towards renewable energy and will therefore not purchase unbundled certificates to meet its reduction targets. In addition, new emission goals will be set for distribution and cooling and, for the first time, also for packaging. The brewer commits to set science based targets…

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