Day: 18 March 2018

Marketing and Advertising takes note and looks to tackle harassment and abuse

Stuart Mitchell

It’s been another interesting week in the world of ethical marketing. When I first started this page a year ago I didn’t envision such a turbulent year which despite showing a horrible side to many industries has had an alternative effect and has helped to create an atmosphere in which women could really fight for equality. Marketing is one of those businesses which has stood up and taken note and this week, in the wake of last week’s International Women’s week we have seen several great new iniatives create specifically…

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First Sustainable Lego® Bricks Will Be Launched In 2018

Stuart Mitchell

LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018. Production has started on a range of sustainable LEGO® elements made from plant-based plastic sourced from sugarcane. The new sustainable LEGO ‘botanical’ elements will come in varieties including leaves, bushes and trees. “At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using…

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L’Oréal USA announces innovative approach to achieve carbon neutrality by 2019

Stuart Mitchell

On March 1st, L’Oréal USA announced its plans to achieve carbon neutrality in 2019 for all 21 of its U.S. manufacturing and distribution facilities with a financially sustainable approach, that could potentially serve as a model to support new renewable natural gas (RNG) projects in the future. The company currently has 17 renewable energy installations across the country, including large on-site solar arrays in Arkansas Kentucky as well as wind turbines in Texas. In order to reach this milestone, L’Oréal USA is adding to its diversified energy portfolio with RNG…

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Rabbits released across social media to help #EndTheCageAge

Stuart Mitchell

Last week Compassion in World Farming launched a series of innovative images, GIF’s and memes across social media, to raise awareness of our ongoing campaign to End the Cage Age for rabbits throughout the EU. The digital content was produced exclusively for them by creative influencer Sam Cadman, who is best known for his alternative productions, including cult show Trigger Happy TV. “Compassion are a fantastic organisation working tirelessly to share a message that all of us can sympathise with,” said Sam “Social media is a powerful way to reach…

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Bursaries for 15 charity leaders to boost leadership skills

Stuart Mitchell

Charity leaders are being offered a valuable leadership and coaching opportunity for free, thanks to 15 bursaries to celebrate 15 years of the Pilotlight Programme. The Pilotlight Programme matches teams of four business professionals (Pilotlighters) to act as coaches and mentors to a charity. Over 10 months, they advise the charity on everything from finance to governance helping it to increase its impact. Typically, Pilotlighters, or their firms, pay to take part in this unique leadership opportunity that tests their skills on real time strategic issues, as well as allowing…

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