Month: April 2018

Water Company Encourages Donations or Random Acts of Kindness to Raise Awareness for Pediatric Cancer

Stuart Mitchell

evamor Water in collaboration with Kevin Kline and founder of Snowdrop Foundation raises money for pediatric cancer patients and childhood cancer survivors. In honor of Chelsey Campbell (#ForChelsey), radio host Kevin Kline uses his herculean strength to run marathons (now over 150) raising funds for childhood cancer after meeting a remarkable cancer patient who touched his life and now the lives of many, forever.  In 2005, Kline met Chelsey Campbell, who was not expected to live to see her 16th birthday, but she defied the odds and celebrated her birthday…

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McDonald’s Becomes the First Restaurant Company to Set Approved Science Based Target to Reduce Greenhouse Gas Emissions

Stuart Mitchell

McDonald’s has announced it will partner with franchisees and suppliers to reduce greenhouse gas emissions related to McDonald’s restaurants and offices by 36% by 2030 from a 2015 base year in a new strategy to address global climate change. Additionally, McDonald’s commits to a 31% reduction in emissions intensity (per metric ton of food and packaging) across its supply chain by 2030 from 2015 levels. This combined target has been approved by the Science Based Targets initiative (SBTi). Through these actions, McDonald’s expects to prevent 150 million metric tons of…

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Jeffrey Modell Foundation Celebrates Awareness Week by Highlighting Wishes & Dreams

Stuart Mitchell

In celebration of World Primary Immunodeficiency Week (WPIW), the Jeffrey Modell Foundation (JMF) has created a new virtual awareness initiative by attaching “wishes & dreams” to their annual balloon launch.  Entitled worldPIwish, short animated films will be shared on JMF’s social platforms daily, with the Foundation spotlighting and highlighting different groups of people who are important to the Primary Immunodeficiency community.  The new campaign launched Sunday, April 22nd. WPIW is a global movement to raise awareness for earliest possible diagnosis and access to appropriate treatment for patients affected by Primary…

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Advocates Say Google’s YouTube Violates Federal Children’s Privacy Law

Stuart Mitchell

A coalition of leading U.S. child advocacy, consumer, and privacy groups represented by the Institute for Public Representation filed a complaint urging the Federal Trade Commission (FTC) to investigate and sanction Google for violations of the Children’s Online Privacy Protection Act (COPPA) in operating YouTube. Google claims that YouTube is only for users 13 and up, despite being the most popular online platform for children, used by 80% of American children ages 6 to 12. The site features many programs designed and promoted for children and Google generates significant profits…

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The North Face Launches Global Effort to Celebrate the New Generation of Female Explorers

Stuart Mitchell

The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next generation of explorers and includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design. “We know better than anyone that there are plenty of women out there…

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