Year: 2019

The Vegetarian Butcher announced as supplier of the plant-based Rebel Whopper® to Burger King® across Europe

Stuart Mitchell

Unilever’s The Vegetarian Butcher announces today that it has partnered with the Burger King brand to launch the plant-based Rebel Whopper. In today’s initial phase, the Rebel Whopper powered by The Vegetarian Butcher, is being launched simultaneously in over 2,500 Burger King restaurants across 25 countries in Europe.   As a result of this deal, Burger King will become one of the biggest restaurant chains offering a plant-based patty across Europe. More people are shifting to flexitarian diets worldwide, and with this partnership Unilever is accelerating its strategy to expand…

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mcgarrybowen and Brita create the Ugliest Ugly Sweater ever, woven from recycled plastic waste

Stuart Mitchell

Today is National Ugly Sweater Day so what better time to highlight this great iniative by mcgarrybowen and Brita, who have created the Ugliest Ugly Sweater ever. So, what makes Brita’s sweater “the ugliest?”  Because single-use plastic bottles are wrecking our planet and filling our oceans with trash. Americans use 2,000 single-use plastic bottles every second, and nearly 70% of those are not recycled. Brita wanted to show their commitment to eliminating the nasty habit of bottled water with an idea that could work during the holiday season. So, mcgarrybowen decided…

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CAP: Children and HFSS Ads – Three Lessons from 2019

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Children and HFSS Ads – Three Lessons from 2019. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP (and BCAP) Code defines ‘HFSS products’ as “those food or soft drink products that are assessed as High in Fat, Salt or Sugar in accordance with the Department of Health nutrient profiling model…”.  Since 1 July 2017,…

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New Greenpeace report reveals the deadly impact of ghost gear

Stuart Mitchell

An estimated 640,000 tonnes of abandoned or lost fishing equipment, or ‘ghost gear’, enter the ocean every year, equivalent in weight to more than 50 thousand double-decker buses. In total, they make up around 10% of the plastic waste in our oceans, entangling and killing marine life, warns a new Greenpeace Germany report, Ghost gear: the abandoned fishing nets haunting our oceans, launched today.  The report comes as Greenpeace ship, Arctic Sunrise is surveying Mount Vema,  a biodiverse seamount in the Atlantic, 1,000 kilometers off the coast of South Africa,…

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BNP Paribas Marylebone Station ‘Clean Air Zones’ improve air quality for a further year

Stuart Mitchell

BNP Paribas has unveiled the next phase of its pioneering ‘clean air zones’ campaign at London Marylebone Station, working in partnership with JCDecaux UK, Airlabs and Chiltern Railways for a second year. The positive impact advertising solution, which incorporates air-cleaning technology within advertising structures, is supporting the global ‘BreatheLife’ campaign for clean air. BreatheLife’s growing network includes more than 70 cities, regions and countries, reaching over 288 million people. The campaign’s goal is to mobilise communities to reduce the impact of air pollution on health and climate. The BreatheLife campaign…

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