Month: March 2020

Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Stuart Mitchell

Procter & Gamble Company has announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (polyethylene terephthalate – PET) and its Ariel Liquid detergents bottles (partnership for the supply of recycled high-density polyethylene – HDPE). Furthermore, the company is celebrating notable distinctions in its effort to lead the industry in packaging, sorting, and post-consumer recycled resin supply with the HolyGrail intelligent packaging project, winner…

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Dementia charity spearheads global initiative to use wearables to revolutionise disease detection

Stuart Mitchell

The UK’s leading dementia research charity Alzheimer’s Research UK has launched a global initiative to revolutionise the early detection of neurodegenerative diseases like Alzheimer’s. The project will harness and analyse a wealth of digital data to develop signatures of disease – or “fingerprints” – that can be then detected using wearable technologies, such as smart watches. The collaboration aims to secure at least £67m over the first six years, with an ambition to attract up to £100m of total investment by 2030 to build and trial its diagnostic device on…

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Samaritans and Beder unite to help more people struggling to cope

Stuart Mitchell

Beder, a charity dedicated to raising awareness around mental health and suicide prevention, was set up by the family of Beder Mirjan, who took his own life in 2017. Beder aims to increase awareness and understanding around mental health and suicide through exciting, unique and inspiring events and initiatives. Beder wants to help reduce the number of people suffering alone and taking their own lives. Beder organises events and initiatives in the UK and promotes wellbeing through activities across wellness and recreation in addition to providing educational and work experience…

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Gilbert Hill appointed as the new Chair of DMA’s Responsible Marketing Committee

Stuart Mitchell

Gilbert Hill, CEO of Tapmydata, has been named as the new Chair of the DMA’s Responsible Marketing Committee – the group tasked with helping to shape and define the DMA’s policies on the activities of marketers and what constitutes responsible and ethical practices in the industry. As his tenure begins, Hill calls for the data and marketing industry to embrace privacy as a differentiator rather than a compliance issue: “Too many organisations still view their obligations as just that; a set of things they have to do. A narrow view…

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Elizabeth Arden Announces 2020 Support of I am a voter

Stuart Mitchell

This March, to commemorate the 100th anniversary of the Women’s Suffrage movement, Elizabeth Arden announces their campaign in support of I am a voter., a leading nonpartisan, public awareness campaign dedicated to educating, empowering and encouraging Americans to register and vote in U.S. elections. In her lifetime, company Founder, Ms. Arden, succeeded in many “firsts,” always breaking the metaphorical glass ceiling with each accomplishment. A suffragette herself, in 1912 she marched down Fifth Avenue aiding women’s voting rights, handing out red lipstick to fellow suffragettes along the way as a symbol…

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