Filmmaker & Celebrated Actors With Disabilities Team With Easterseals on Urgent, Timely PSAs to Encourage Everyone to #StayHomeSaveLives During Coronavirus Crisis

Easterseals releases new, timely and critically important Public Service Announcements about safety during the COVID-19 pandemic, and encourages all of us to #StayHomeSaveLives. The leading disability services nonprofit joined with filmmaker John Lawson to produce the spots, recruiting a group of twenty celebrated actors within the disability community to record at-home messages about why we all need to stay at home.  The PSA series reinforces that we are all in this together, and asks us to self-isolate, stay at home, and do our part to stop the spread of this…

Read More

Verizon Media Donates $10M in Advertising to Mental Health, COVID-19 Awareness

Verizon Media has announced a donation of $10 million in advertising inventory to support mental and public health response efforts to address the novel coronavirus (COVID-19). The inventory will be used to raise awareness and mobilize resources, deepening Verizon Media’s longstanding commitment to supporting the health of the global community at large. Verizon Media will also provide campaign support including creative services and management. As part of its well being initiative, the company also launched Yahoo Life, a site focused on news, resources and content dedicated to wellbeing. “The coronavirus…

Read More

IPA welcomes government and newspaper industry ad partnership

The IPA has welcomed the announcement of the government and the newspaper industry’s three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic. According to Newsworks, the newspaper marketing body for national newspapers, the ‘All in, all together’ campaign idea was developed by the newspaper industry as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to. The partnership begins with a cover wrap and homepage takeover across hundreds of newspaper titles. Says Paul Bainsfair,…

Read More

On National High Five Day, SC Johnson and Save the Children Launch #TheNextHighFive Challenge, Crowdsourcing a New High Five for the Next Generation

As the COVID-19 pandemic continues to change the way we interact, we’re all looking for creative ways to connect, cope and care for each other. That’s why SC Johnson and Save the Children are joining forces with Astros Manager Dusty Baker to launch #TheNextHighFive Challenge to crowdsource a way to evolve the iconic high five into a non-contact celebration and show of appreciation for friends and family. #TheNextHighFive Challenge is looking for a new, touch-free way to celebrate each other, while equipping today’s children with personal hygiene skills for a…

Read More

Co-op boss kick starts members’ coronavirus fund with own personal donation

Co-op CEO Steve Murrells is directing his own personal income to kick-start a Co-op Members Fund, which will be channelled into foodbanks, a funeral hardship fund and front-line community causes. The boss of the £10bn turnover business is donating 20 per cent of his salary over a 3 month period into the newly created Co-op Members’ Coronavirus Fund. The fund has been established so that the Co-op’s 4.6 million members can donate their unspent existing member rewards, totalling over £30m, into these vital areas. Initially The Co-op Members fund will…

Read More