Day: 25 August 2020

PRCA relaunches PR Apprenticeship programme as Government announces new cash incentives

Stuart Mitchell

The PRCA has renewed calls for agencies and in-house teams to capitalise on the benefits of the PR Apprenticeship Programme after the Chancellor Rt Hon Rishi Sunak MP introduced new cash incentives for organisations in an announcement last week. Under new measures announced by the Chancellor, organisations hiring young apprentices will receive cash payments of up to £2,000 per apprentice. The PR Apprenticeship programme offers aspiring practitioners from all backgrounds the opportunity to work full-time in PR while undertaking on-the-job training and assessments. Apprentices work for 18-month periods, with 93%…

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Future Fashion Now design competition launched in collaboration with the Ellen MacArthur Foundation and UN

Stuart Mitchell

Launched by WeDesign in collaboration with the Ellen MacArthur Foundation and the UN, Future Fashion Now is a global, sustainable design competition that enables entrants to rethink how the fashion industry works. Inspired by Make Fashion Circular and the UN’s Sustainable Development Goals, the competition engages students, designers, fashion weeks and the global fashion industry to design a sustainable outfit or accessory to inspire the future of fashion. The fashion industry is inherently linear – resources are used to make clothing that ultimately ends up as waste. The industry is…

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CAP – Back to School campaigns – Advice for marketers

Stuart Mitchell

The ASA/CAP have released a post called: Back to School campaigns – Advice for marketers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Back to school” – a phrase that is usually welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on…

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Upfield to introduce carbon labelling on 100 million packs by end of 2021

Stuart Mitchell

Upfield has announced it is introducing on-pack carbon labelling to 100 million packs of its plant-based spreads, margarines, plant-based butters, and plant-based creams by the end of 2021. The goal is to help consumers make informed decisions about the environmental impact of the foods they choose. Brands including Country Crock Plant Butter in the United States and Flora Plant in the UK and Ireland have introduced the new labels. In the coming months Upfield plans to roll out the labels on their leading brands including Flora, Becel, ProActiv and Rama.…

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8 in 10 PR professionals report to feeling mental health impact of Covid-19

Stuart Mitchell

The recognition of the positive value of public relations stands in contrast to a marked depreciation in the mental health and well-being of individuals employed in communications roles during the crisis, a new survey has found. The CIPR’s Health Group COVID-19 survey explores the impact of the coronavirus pandemic on communications professionals and included questions around the value of communications, the impact of COVID-19 on individuals and on teams, pandemic preparedness and resources, and internal communications. The survey finds: Over half of respondents reported their organisation placed ‘a lot’ of value on…

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