Day: 2 November 2020

Walmart Sets Goal to Become a Regenerative Company

Stuart Mitchell

Building on more than 15 years of sustainability leadership, Walmart has announced it is doubling down on addressing the growing climate crisis by targeting zero emissions across the company’s global operations by 2040. Walmart and the Walmart Foundation are also committing to help protect, manage or restore at least 50 million acres of land and one million square miles of ocean by 2030 to help combat the cascading loss of nature threatening the planet. “We want to play an important role in transforming the world’s supply chains to be regenerative.…

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NGOs and businesses call for UN treaty on plastic pollution

Stuart Mitchell

In a joint report, The Business Case for a UN Treaty on Plastic Pollution, WWF, the Ellen MacArthur Foundation and Boston Consulting Group, set out the opportunity for a new global UN treaty on plastic pollution. To accelerate progress towards a circular economy for plastic, there is an urgent need to amplify current efforts through coordinated and ambitious approaches. such as the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and Plastics Pact network. A common structure would set a clear direction and conditions, giving governments and businesses the impetus…

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Companies worldwide commit to brand investment despite COVID-19 pandemic

Stuart Mitchell

More than 60% of global companies remain committed to investing in their brand despite the economic impact of the COVID-19 pandemic, according to a new IPA/Financial Times study, the Board-Brand Rift 2020. Capturing the opinions of nearly 600 global C-suite and marketing decision makers, the research examines how the worldwide pandemic has changed brand perception and management inside businesses. Whilst commitment to brand building is seen across the board, some sectors were more likely to be maintaining spend through the current downturn. IT and technical services sectors are the most…

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Facebook and Government give money to help secure future of Bletchley Park Trust

Stuart Mitchell

In response to the recent public announcement about the financial impact of the coronavirus pandemic on the Bletchley Park Trust, Facebook has generously given a £1 million donation to support its work over the next two years. The Trust also welcomes news this week that it will benefit from £447,000 in support from the Government Department of Digital, Culture, Media and Sport’s Culture Recovery Fund. This grants programme is part of the Government’s £1.57 billion package to support the UK’s culture and heritage sectors from the economic impacts of Covid-19…

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ASA – Google joins the European Advertising Standards Alliance

Stuart Mitchell

The ASA/CAP have released a post called: Google joins the European Advertising Standards Alliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We warmly welcome the announcement today that Google has joined the European Advertising Standards Alliance (EASA). Google is the first corporate member of the Alliance and partner of the advertising self-regulatory (SR) network. EASA, of which we are a founding member, is the umbrella…

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