On the Edge Conservation appoints Highlight PR

On the EDGE Conservation (OTEC) – the charitable foundation behind a pioneering series of virtual influencers for children – has hired Highlight PR for both consumer and B2B PR in 2021, following the agency’s successful launch of the IP into the kids’ space in November. The series of humanised animal characters who vlog weekly on YouTube are special; they feature on the list of Evolutionarily Distinct, Globally Endangered (EDGE) species. But unlike tigers and polar bears, most kids have never heard of them. As Vtubers, ‘Lexi the Aye Aye’, ‘Eric…

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Pink Lady® is proud to support Storytellers, a project of the United Nations World Food Programme

Pink Lady® apples is proud to be supporting Storytellers, a citizen journalism project of the World Food Programme. Storytellers gives young refugees and youth living in vulnerable communities the knowledge and tools they need to share their stories, using their own words and images. Members of the Pink Lady® global family have come together to support this innovative communication concept that gives people in need the chance to produce and tell their own stories. The World Food Programme is the world’s largest humanitarian organization, working to save and change the lives…

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60% more people are now dependent on essential charity donations

In Kind Direct launches the #commUNITY campaign as a rallying cry in the country’s third and hardest lockdown. Its network of thousands of charitable organisations reported an 84% continued and increasing demand for their services that will deliver a continuous supply of family essentials around the UK. And all this, at a time when 62% of these organisations also reported their income to be down.  Charities, community groups, food banks, and schools are needed more than ever. Since the summer, they are now supporting 60% more people to access essentials every week. Families are…

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First of ten academics rescued from the Middle East – and brought to safe-haven in the UK

A 38-year-old female Syrian academic is the first of ten scholars to be rescued from war-torn countries in the Middle East over the next two months, in the latest rescue operation by discreet UK-based charity, Cara (Council for At-Risk Academics), which offers a lifeline to academics at risk of persecution, violence and death.  She arrived on UK soil this week despite unprecedented Covid-19 hurdles, including contracting coronavirus immediately prior to the first stage of her journey, to Lebanon. She will now begin her PhD placement in safety at a leading UK university.…

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‘New Words For Now’ Brings Levity to the Lockdown

A light-hearted new charitable initiative is built around a new vocabulary that describes our strange COVID world.  NewWordsForNow.com benefits mental health in Canada. Smeyeling. Footwhere. Masknesia. These are just a few of the new words being used to describe the daily situations—some humorous, some annoying—that Canadians are encountering during the pandemic. From our constant attempts to smile using only your eyes, to uncertainty about whether we’re properly following the directions in public places, to the realization we’ve left our mask at home, the pandemic has created a whole new set…

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