Day: 30 March 2021

CAP – Updating the ad rules on alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Updating the ad rules on alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP and BCAP Codes have been updated with minor amendments to the Alcohol rules. These amendments clarify the language used to describe the ABV thresholds at which drinks are subject to the alcohol rules and what strength a ‘low alcohol’ drink is…

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Mace achieves net zero carbon

Stuart Mitchell

Mace, the international construction and consultancy company, has announced today that it has achieved its ambition to be a net zero carbon business in 2020.  Following the statement in January 2020 that the company had committed to the ambitious target, the executive board has confirmed that after driving down its carbon emissions as far as possible across its developments and operations it has offset the remaining emissions. The business has also set out its new targets as part of its 2026 business strategy which is due to be launched in…

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UNESCO convenes a global dialogue to break through bias in AI on International Women’s Day

Stuart Mitchell

On International Women’s Day (8 March), UNESCO and the World Economic Forum joined forces to host an online panel on gender equality and women’s leadership in Artificial Intelligence. This timely round-table brought together a range of leading female voices in tech from around the world to confront the deep-rooted gender imbalances skewing the development of artificial intelligence. More than 60,000 viewers participated in the digital event. The event was moderated by Natashya Gutierrez, Editor-in-Chief of VICE Asia. “How do we stop bias? By making sure that women are not only…

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Jaffa® teams up with FareShare

Stuart Mitchell

Leading citrus brand Jaffa® has announced a new year long partnership with FareShare, the UK’s largest food charity fighting hunger and food waste. Throughout the duration of the partnership, Jaffa will be supporting FareShare to distribute the equivalent of 200,000 meals to vulnerable people across the UK. The initial twelve-month agreement will fund the redistribution of vital food supplies, creating a much-needed boost to those facing hardship, especially within the current economic environment. These meals will be supplied across FareShare’s network of 11,000 charities and community groups, reaching some of the UK’s most vulnerable families and individuals. Rachel Hancox, Jaffa® spokesperson, said:…

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Tesco to sell unwashed potatoes in order to cut down on UK’s number one most wasted food

Stuart Mitchell

A move to cut down on food waste by selling unwashed potatoes – and in doing so potentially double their shelf-life – is being launched by Tesco. Until the 1970s most UK supermarkets and greengrocers used to sell unwashed potatoes and by leaving soil on them it would help block out light and slow down their natural decay. Now Tesco is looking at a return to selling potatoes in the traditional way and in doing so, help cut down on what waste advisory action group WRAP, say are the UK’s…

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