Month: March 2021

Life Sciences Cares & Biogen Foundation Help Launch Food for Free’s Just Eats Program

Stuart Mitchell

Life Science Cares Boston and the Biogen Foundation have teamed up as inaugural sponsors of Food For Free’s new Just Eats Grocery Box program, a $170,000 effort to reduce food insecurity for 3,000 area families, starting this month. To launch Just Eats, Life Science Cares, the life science industry platform for giving back, has committed $50,000, and the Biogen Foundation, the philanthropic arm of Cambridge-based neuroscience pioneer Biogen Inc. (Nasdaq: BIIB), has committed $100,000, matching the $50,000 from Life Science Cares and donating an additional $50,000 to combatting food insecurity…

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Bacardi and The NAACP Are Backing the B.A.R. with Grants to Black-Owned Businesses in the Industry

Stuart Mitchell

According to Nielsen, the Black community is significantly underrepresented in the ownership portion of the United States’ On-premise retail industry (bars and restaurants) at only seven (7) percent. Bacardi U.S.A. and the NAACP want to change that. The NAACP will be awarding Bacardi-sponsored grants to Black-owned businesses in the beverage alcohol service, sales, and hospitality industries as part of the Backing the B.A.R. (Black-Owned Accounts and Retailers) initiative, which has committed more than $350,000 in support to this initiative. Following an application and review process, 35 grantees nationwide were selected…

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DWP Kickstart Scheme: 60 new PR jobs given greenlight via PRCA gateway

Stuart Mitchell

The Department for Work and Pensions (DWP) has confirmed the PRCA’s status as a Gateway organisation for the Government’s Kickstart Scheme, paving the way for PR agencies and in-house teams to employ young people deemed at risk of long-term unemployment. 25 PR agencies have so far been given the greenlight by the DWP to create 60 PR jobs via the PRCA’s Gateway application. More than 30 additional agencies have applied through the PRCA and are expecting to create new roles through the initiative. The Scheme encourages organisations to create six-month job placements…

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UK Ad Spend To Recover Faster Than Key International Markets In 2021

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of £23.17bn – a marked improvement (+6.6 percentage points) since the last outlook, owing mostly to brighter prospects for online platforms. The new forecasts show that the UK’s ad market will make up for 2020’s decline and accelerate further into growth this year, reaching a total of…

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Underfunded, Undervalued, Underestimated: BMO’s new campaign from FCB Canada shows how they’re breaking barriers to financial inclusion for business owners.

Stuart Mitchell

FCB Canada launched its “Zero Barriers” campaign for BMO Financial Group which tell the stories of women BIPOC entrepreneurs who have found success in spite of societal barriers, biases and discrimination. The work highlights BMO’s investment in zero barriers to inclusion in the financial system. Timed to celebrate International Women’s Day and expanding on a social content series that launched in recognition of Black History Month, “Zero Barriers” shows the success of real women entrepreneurs from the BIPOC community. The stories celebrate the business owners’ strength and resilience while bringing…

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