Month: May 2021

Nestlé is the first UK advertiser to use recycled paper in OOH advertising

Stuart Mitchell

Nestlé UK&I has announced it will use 100% recycled paper for its outdoor 6-sheet paper-based advertising campaigns for 2021. As part of a joint commitment between Nestlé and Posterscope, a specialist location marketing agency, to improve sustainability in out of home advertising, all 6 sheet paper posters will use green printing techniques on 100% recycled paper. Nestlé brand campaigns to use the new format in the upcoming months include Polo, KitKat, Quality Street, and Nescafé. Posterscope and MediaCo recently announced the launch of the 100% recycled paper in their advertising…

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New CLICKON acquisition enables sustainable creative production offering to marketers

Stuart Mitchell

World-class creative production and marketing solutions company CLICKON, have announced its acquisition of Travlrr, a remote production platform. With over 800 vetted production partners, Travlrr is capable of delivering sustainable, high-speed content creation for brands and agencies. The move forms part of CLICKON’s overall strategy to become carbon neutral by 2025. In a post Covid-19 world, with digital transformation and environmental issues pivotal to global business decision making, CLICKON now offers brands the opportunity to enhance creative output, while delivering on carbon neutral commitments. Significantly reducing project costs and minimising…

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Online donations soared during the pandemic

Stuart Mitchell

Online giving by UK donors has increased during the Covid-19 pandemic, with an overall growth of 115% in donations volume, and an income increase of 97% over the past 12 months. The findings are released today in the second annual Online Donations Report from WPNC. The integrated agency analysed data behind online donations totalling more than £40m to compare findings with its previous study, published in April 2020. Online Donations Report 2021 has been produced using anonymised data gathered from gifts made through WPNC’s online donation platforms including goDonate, with a total…

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The Joseph Rowntree Foundation awknowledges its colonial past and history

Stuart Mitchell

The Joseph Rowntree Foundation, an independent social change organisation working to solve UK poverty has awknowledged its colonial past and troubled history. A statement from the Joseph Rowntree Foundation (JRF) Trustees and Joseph Rowntree Housing Trust (JRHT) Board is below: The Joseph Rowntree Foundation is an independent social change organisation working to solve UK poverty. It is linked through a group structure with the Joseph Rowntree Housing Trust (JRHT), a registered housing association and care provider. In 1904 Joseph Rowntree endowed our organisations with large shareholdings in his family’s confectionery…

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Truist Issues First Social Bond to Advance Environmental, Social and Governance Focus

Stuart Mitchell

Truist Financial Corporation demonstrated its commitment to corporate social responsibility by issuing its first social bond of $1.25 billion in aggregate principal amount. As part of the company’s multitiered environmental, social and governance (ESG) strategy, the net proceeds from the issuance will support new and existing eligible social programs, including investments in affordable housing and enhancements to essential nonprofit services for communities in need. “We were thrilled by investor reception of our first social bond, particularly in the face of significant market volatility,” said Corporate Treasurer Donna Goodrich. “Our heavily…

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