Inspired by Brazilian newspapers that printed cake recipes to protest government censorship during the country’s 1964-85 dictatorship, the Brazilian Association of Investigative Journalism worked with FCB to create cryptographic cakes to identify and report government officials who have blocked Brazilian citizens on Twitter. The campaign comes as Brazil’s media is once again being muzzled by the Bolsonaro government, with the country falling in the global ranking of freedom of the press. Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members…
Read MoreDay: 19 June 2021
Email marketing budgets and ROI increase amid the pandemic
According to the latest ‘Marketer Email Tracker 2021’ report, created by the Data & Marketing Association (DMA) in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20% mark for the first-time (21.3%). Just under half of businesses now spend over 20% of their marketing budget on email (45%), the highest proportion on record since the DMA started the annual email tracking series in 2015. This year, marketers estimate email’s return on investment (ROI) to be £38.33 for every £1 spent – a figure…
Read MoreNZ AIDS Foundation and FCB fight discrimination with perspiration in new ‘Sweat with Pride’ campaign
Carmen Collected, Tilda Sweatpours or Jim Locker? You decide. It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission. So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational…
Read MoreDisheartening and superficial – PRCA responds to Loganair’s carbon offset charge
The PRCA Climate Misinformation Strategy Group has responded to Loganair’s announcement of a mandatory £1 carbon offset charge for every passenger. John Brown, CEO and founder of Don’t Cry Wolf and chair of the PRCA strategy group said: “It’s disheartening to see the recent Loganair announcement highlighting a mandatory £1 carbon offsetting fee. “The announcement lacks any meaningful evidence as to the quality, transparency and efficacy of the offsetting scheme itself and equally fails to underpin the activity with any robust analysis of the current carbon footprint of the airline. It also grossly devalues…
Read MoreThe One Club Launches WE ARE ONE To Rally Creatives Against Hate
The One Club for Creativity takes a significant step to advance its creative activism efforts with the launch of WE ARE ONE, a new initiative rallying creatives around the world to take a collective stand against racism and intolerance, and use their unique talents to spread that message globally. Brought on by recent increases in discrimination, hostility and violence against Asians and Pacific Islanders spurred on by the COVID-19 pandemic, as well as last year’s killing of George Floyd and subsequent rise of the Black Lives Matter movement, WE ARE…
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