Month: September 2021

After ‘code red’ warning, Ceres launches new effort to transform six of the highest emitting sectors

Stuart Mitchell

Ceres has launched a new initiative aimed at decarbonizing six of the highest-emitting sectors and advancing the global transition to a zero emissions future at the pace and scale necessary in order to prevent further catastrophic impacts from the climate crisis. Last month, the world’s leading scientists sounded the alarm that the crisis is widespread, rapid, and intensifying, a warning that underlines the urgency of this effort. The Ceres Ambition 2030 initiative focuses on the electric power, food, oil and gas, steel, banking and transportation sectors—which together are responsible for…

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ACLU, Be A Hero’s Ady Barkan Launch Ad Campaign Urging Arizonans To Tell Sen. Sinema ‘Home Care Can’t Wait’

Stuart Mitchell

Ady Barkan, health care advocate and Be A Hero co-founder, joined forces with the American Civil Liberties Union on a powerful new television and digital ad campaign in Arizona. The campaign aims to pressure Congress to include the $400 billion investment in home and community-based services (HCBS) promised by President Biden in the budget reconciliation package. The ads feature the stories of Arizona residents who rely on home care to survive at home with their loved ones. They close with an urgent plea to call Sen. Sinema and tell her,…

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AdTheorent Partners with the Ad Council to Support the “Belonging Begins with Us” Campaign

Stuart Mitchell

AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, a national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, today announced campaign results from the “Belonging Begins with Us” digital advertising campaign. The goal of the campaign was to promote inclusive communities and spread the “Belonging Begins with Us” message. The Situation: “Belonging Begins with Us” is a national campaign dedicated to…

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Electrolux Celebrates 1,000th Tree Donation To The Nature Conservancy

Stuart Mitchell

Electrolux has announced that it has donated its 1,000th tree to The Nature Conservancy. Through a partnership with The Nature Conservancy’s Plant a Billion Trees campaign, Electrolux North America is helping plant a tree on behalf of every consumer who registers their new Electrolux appliance before June 30, 2022. The company reached the 1,000th tree in the campaign’s first three months. The campaign is a major forest restoration effort with the goal of planting a billion trees across the planet.  “We are deeply committed to sustainability and are proud to…

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Depend® Brand teams up with Boris Kodjoe on Stand Strong for Men’s Health™ campaign benefiting the Prostate Cancer Foundation

Stuart Mitchell

The majority of Americans (62%) still identify health conditions such as incontinence a “taboo topic” to talk about, despite its prevalence. This lack of conversation, particularly among men, can inhibit people from taking the necessary steps to manage their health. Depend® is aiming to shift this perception through the second year of its Stand Strong for Men’s Health™ program, benefiting the Prostate Cancer Foundation (PCF), launching this September to coincide with Prostate Cancer Awareness Month. “In 2020, Depend introduced the Stand Strong for Men’s Health initiative with two goals: driving…

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