Day: 30 October 2021

New study from WARC and Royal Mail Marketreach reveals how direct mail is undergoing a renaissance as we emerge from the pandemic

Stuart Mitchell

WARC, the global authority on marketing intelligence, unveiled today the results of a study developed in association with Royal Mail Marketreach, the marketing authority on commercial mail, to take a fresh look at what direct mail can offer as we emerge from the pandemic. “Driving Effectiveness with Direct Mail” highlights how the impact of the pandemic combined with an accelerated digital transformation and unprecedented changes in consumer media consumption habits have reinvented the role of direct mail in marketing strategies.  The study is based on an analysis of 218 UK…

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Gousto announces B Corp™ certification

Stuart Mitchell

Leading recipe box company Gousto is pleased to announce that it has become  a certified B Corporation™, joining a global community of businesses who meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.  Gousto is on a mission to become the UK’s most loved way to eat dinner, which means creating the best possible experience for customers across the country.  As part of its mission, Gousto is dedicated to offering a more sustainable meal, from reducing the nation’s food…

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Co-op and Mind announce further funding to expand wellbeing service for young LGBTQI+ people in East London

Stuart Mitchell

The Co-op, in partnership with Mind, have today announced further funding for a mental wellbeing service for young people, aged 17-24, in the LGBTQI+ community in East London. Young Rainbow Minds, which is run by Mind in the City, Hackney and Waltham Forest, supports the mental wellbeing of young people in the LGBTQI+ community. Hackney was chosen as a location by Co-op and Mind, after it was identified as having high levels of inequality, using data from Co-op’s Community Wellbeing Index. The service uses an innovative new approach called Radical…

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UNICEF and BTS celebrate success of ‘groundbreaking’ LOVE MYSELF campaign

Stuart Mitchell

UNICEF, record label BIGHIT MUSIC, and the 21st century pop icons BTS are marking the groundbreaking success of the LOVE MYSELF campaign this week, with the campaign reaching almost every country in the world with positive messages of self-love and self-care. Since 2017, LOVE MYSELF has generated almost five million tweets and more than 50 million engagements, such as likes, retweets, replies and comments, according to a new analysis* in UNICEF’s flagship report, The State of the World’s Children 2021, launched yesterday. “We started LOVE MYSELF as a way to…

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New research sees UK public issue challenge to government and businesses to help them live more sustainably

Stuart Mitchell

Ahead of the COP26 summit, Getty Images, a world leader in visual communication, has unveiled new research which reveals that 88% of people living in the UK would practice living a sustainable lifestyle if it cost them the same or less than what they’re paying today. The research also confirmed that the main barrier for people practicing sustainability in their every day is the expense (42%) while almost a quarter of respondents said they need more information on how to live sustainably. The findings are reported within research for Getty…

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