Month: November 2021

PRCA partners with the Royal Meteorological Society to fight climate misinformation

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has partnered with the Royal Meteorological Society (RMetS) to deliver specialised training to educate public relations and communication professionals about climate change and to ensure practitioners work to the highest ethical and transparent standards. Recent research from the PRCA’s Misinformation and the Climate Crisis Strategy Group revealed the industry needed to upskill in order to be an effective strategic advisor to clients and in organisations. The new full-day virtual course, delivered by the RMetS, is designed to empower communicators by providing the knowledge and tools…

Read More

New report from The Unstereotype Alliance demonstrates the positive impact of intersectionality in advertising

Stuart Mitchell

The Unstereotype Alliance has released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. The report examines the impact of intersectionality in advertising across four countries (Japan, Turkey, the United Kingdom, and the United States) revealing that advertising that represents people across a variety of social categorizations resonates with all consumers. This marks the second installment of the ‘Beyond Gender’ study; the first report released in 2018 centered on how gender intersects with cultural contexts and forms…

Read More

WE & PRovoke Media Launch the Young Changemakers Award

Stuart Mitchell

WE Communications (WE) have announced it is partnering with PRovoke Media to launch the Young Changemakers Award for diverse young communicators who identify as women. “This award is about creating change and ensuring that the industry of the future is a welcoming and supportive place for everyone,” said Melissa Waggener Zorkin, Global CEO of WE Communications. “We must take bold action to raise up the next generation of strong, smart, diverse communicators.” These awards will provide a career launching pad for industry up-and-comers by creating more opportunity for those in…

Read More

Vattenfall increases its emission reduction targets – now in line with 1.5 degrees Celsius scenario

Stuart Mitchell

Vattenfall has decided to further increase its emission reduction targets for 2030 and beyond, aiming to reach net zero by 2040. The new targets are set to help keep the global warming at a maximum of 1.5 degrees Celsius and have been approved by the Science Based Targets initiative, SBTi, providing external validation in line with the latest climate science research. Vattenfall is now one of the few leading energy companies that have taken this critical step. In October 2019,Vattenfall’s climate targets were approved by the SBTi to be in…

Read More

Enthuse release latest charity donor insights

Stuart Mitchell

Charity platform Enthuse have released their latest Donor Pulse Research, with a blog post by Louise Tullin, which talks about the latest charity donor insights. I have copied the blog post below, so this is (c) Enthuse and please visit their site for more information: The latest edition of our quarterly Donor Pulse research explores the public’s differing Covid mindsets and how this has impacted attitudes towards charities, fundraising and giving habits over the last three months. At the time of writing, furlough and the majority of Covid restrictions have…

Read More