Day: 15 December 2021

Ethical Marketing Podcast – 3 pt 2 – Ben Downing from Havas Media Group on ethics, VR in marketing, and so much more

Stuart Mitchell

This podcast Stuart is still on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, this is part 2! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover. Sites mentioned in the podcast, that…

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ASA – We’re supporting National Consumer Week 2021

Stuart Mitchell

The ASA/CAP have released a post called: We’re supporting National Consumer Week 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From buying sustainably to watching their carbon footprint, consumers are increasingly aware of their climate impact. Businesses are alive to this fact and it’s now commonplace to see companies promoting their environmental credentials to appeal to eco-conscious customers. Competition can help drive the…

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Dot Go: Serviceplan and Dot Incorporation develop first customisable object-recognition platform for the visually impaired

Stuart Mitchell

People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using public transport or crossing the road. With the Dot Go app, Dot Incorporation and Serviceplan Innovation have created a platform that can be used to recognise objects and distances, and connect these to actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life. Every object can be connected to every action – and the possibilities are endless.…

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How to Protect The Ocean Every Time You Search The Internet

Stuart Mitchell

OceanHero search engine users have helped recover 21 million ocean-bound plastic bottles from the comfort of their homes and offices. When web surfers add the ocean-protection search engine to their browser, they recover ocean-bound plastic with every search. “When you consider that 18 billion pounds of plastic waste enter our oceans every year, you realize that each of us has a responsibility to stem the tide,” said OceanHero founder Marvin Burman. “If humans don’t make major changes by 2050, there will be more plastic than fish in the oceans.” How…

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Rankin Agency and WaterAid team up with artists and celebs to create the Best Seat in the House

Stuart Mitchell

A host of artists, fashion designers and celebrities have created their own unique toilet seats as part of a project with WaterAid and the Rankin Agency to help elevate the status of the humble loo and celebrate them for the lifesavers they are. Harry Hill, Pam Hogg, Val Garland, Ozwald Boateng, Martin Parr, Boy George, Dame Zandra Rhodes, Pure Evil and Hayden Kays are among 25 artists who have given the ‘Best Seat in the House’ a special splash of luxury, highlighting how toilets are a luxury denied to 1.7…

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