Day: 7 June 2022

Power sector joins forces to deliver a fair and just net zero transition

Stuart Mitchell

A global group of companies working across the power sector will join together to create a new initiative to promote a fair and just transition to net zero. Led by Scottish-headquartered energy company and COP26 principal partner SSE plc, the 11 founding partners have worked together since COP26 to develop the Powering Net Zero Pact. The Pact sees the firms – which operate in over 100 countries, collectively employ around 240,000 people and have a combined turnover of more than £55bn – promise to uphold a series of social, environmental…

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Drax to pilot more pioneering new carbon capture technology

Stuart Mitchell

Renewable energy giant Drax is collaborating with the University of Nottingham and Promethean Particles on an innovative new carbon capture technology that could shape the future of carbon capture and storage (CCS). Trial is part of Drax’s bioenergy with carbon capture and storage (BECCS) innovation programme and could see the technology deployed in future BECCS plants. The new process uses a type of solid sorbent called metal-organic frameworks (MOFs), which Promethean Particles are a global pioneer in the development and deployment of, to capture the CO2 released when sustainable biomass…

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Global cement industry announces new programme of support for sustainable technologies – as ‘Open Challenge’ for brightest innovation start-ups unveils first partnerships

Stuart Mitchell

The Global Cement and Concrete Association (GCCA) has revealed the first six start-ups that will be backed by its member companies as part of the first ever Innovandi ‘Open Challenge’ in the race to ‘net zero’ by 2050. The six start-ups, which were chosen from more than 100 entrants to the Open Challenge, hail from the USA, Canada, UK, Italy and the Netherlands. They have now joined forces with world-leading cement companies to help drive further innovation in the industry and will each form part of formal consortia to further…

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Pantene Collaborates with Getty Images and Dresscode Project to Launch #StyleWithPride Campaign

Stuart Mitchell

For many in the LGBTQ+ community hair is more than how you look – it’s how you’re seen. A haircut or style is a powerful tool for self-expression and gives people confidence to be their true selves. However, while hair plays such a critical role in how this community expresses itself, it’s often depicted in a stereotypical way, which can lead to bias. This is especially true for how hair shows up across marketing & advertising. Pantene understands the importance of real, authentic representation for the LGBTQ+ community in marketing…

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Metaverse unlocks playground of discovery and reputational risk – PRCA Global Ethics Council Annual Perspective

Stuart Mitchell

The PRCA Global Ethics Council has published its 2022 Annual Perspective, featuring insight from 30 global leaders, exploring the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology.    The Annual Perspective aims to spark a global conversation on PR’s role in helping clients and organisations navigate the ethical risks and opportunities on new tech platforms. Spearheaded by PRCA Global Ethics Council Co-Chairs Mary Beth West, Nitin Mantri and Israel Opayemi, the 35-page report is freely available to PR and communications professionals around the world. Key…

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