Year: 2022

New finance brings solar farm into full community ownership

Stuart Mitchell

Triodos Bank UK has provided £3 million of new senior debt which, alongside over £500,000 from a community bond offer, will help bring a solar farm in Shropshire into 100% community ownership. Located on the outskirts of Sheriffhales village, the 3.2MW solar farm has the capacity to generate 984,000 kWh of renewable electricity – enough to power 825 homes each year. It is owned by Sheriffhales Community Energy, a not-for-profit community benefit society governed by local volunteer directors, which has been set up to generate income for the parish. The…

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CAP – Body image in advertising – an interim statement

Stuart Mitchell

The ASA/CAP have released a post called:  Body image in advertising – an interim statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement following their call for evidence on body image issues in advertising, which closed in January 2022. The open call for evidence was published to assist us in seeking an up-to-date understanding of the…

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World’s leading food & farming businesses launch action plan to scale regenerative farming, warning speed of progress ‘must triple’ to tackle the impacts of climate change

Stuart Mitchell

A group of the world’s largest and most influential agribusiness companies and organisations has recently launched an action plan to scale regenerative farming globally to tackle the impacts of climate change and biodiversity loss. The Agribusiness Task Force, part of the Sustainable Markets Initiative (SMI), have released its action plan focused on how to scale regenerative farming – an approach which aims to cut carbon emissions whilst seeking to promote and improve soil health and biodiversity. The report — produced by the 12-strong cross-industry Task Force – highlights an urgent…

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Arthritis Foundation selects Mower to lead integrated marketing communications for 2023 “We Journey Together” awareness campaign

Stuart Mitchell

The Arthritis Foundation has selected marketing, advertising and public relations agency Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have arthritis and those indirectly affected by the disease and its related conditions, ultimately helping improve quality of life. Mower’s award-winning health care practice, with specialists across advertising, marketing and PR disciplines, are working to support…

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Nickelytics, Serve Robotics, and AmTrust Financial Partner on Innovative Out-of-Home Advertising Campaign in Los Angeles

Stuart Mitchell

Nickelytics, a venture-backed B2B adtech startup that allows brands to execute hyperlocal out-of-home advertising campaigns, today announced the launch of one of the first OOH ad campaigns to be placed on robots. The mobility company partnered with Serve Robotics, the leading autonomous delivery company, and AmTrust Financial, a leading property and casualty insurer, to expand outdoor advertising to an innovative new format: delivery robots. AmTrust ads will be wrapped around select Serve delivery robots in a new campaign to increase brand awareness in the Los Angeles area. Serve Robotics and…

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