Month: April 2024

New Gillette Partnership Helps to Empower the Next Generation of Men Through the Power of Sport

Stuart Mitchell

Gillette, the world’s leading expert in men’s grooming, announced today a new partnership with the National Basketball Youth Mentorship Program (NBYMP). The partnership aims to help boys in Canada grow into the best men they can be by providing more access to positive role models and fostering the confidence-building benefits many youth experience when playing basketball. With Gillette’s support, NBYMP is poised to power its in-person mentorship events and workshops, virtual mentorship services, and its youth education in underserved communities in more ways than ever before. “At Gillette, it’s our…

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Asda gathers suppliers to set out new approach to delivering on its sustainability ambitions

Stuart Mitchell

Last month on 20th March, Asda held its annual ESG Supplier conference with over 700 of its supplier partners and growers attending in person or virtually, in which it reaffirmed its commitment to working with suppliers to achieve its sustainability targets.  Asda’s environmental, social and governance (ESG) programme is a key part of its growth strategy, aiming to offer accessible and affordable solutions for the growing number of customers who want to shop in a healthier and more sustainable way, and developing a more efficient and resilient value chain.  …

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BRE calls for next government to raise the bar on UK building standards, with ‘micro’ investment zones and AI adoption

Stuart Mitchell

The Building Research Establishment (BRE) has recently published its Manifesto for 2024, calling on the next Government to commit to world-leading standards for British buildings. Key asks include encouraging ‘micro’ investment zones to develop clusters of excellence in net zero research, embracing technologies like AI to enable improved planning and retrofit programmes, and enabling government collaboration with low carbon entrepreneurs to ensure innovative products meet sustainability standards. BRE’s Manifesto calls for the incoming Government to commit to issuing a White Paper on building standards within six months of taking office.…

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mortierbrigade asks an inconvenient question for ZIJkant and Equal Pay Day

Stuart Mitchell

In 2023, the European Parliament approved the Pay Transparency Act. A guideline that demands more salary transparency of companies. Only through more pay transparency, employees will know if they are being paid correctly, and thus close the wage gap. Nowadays, men still earn 21% more than women. As this is a guideline, it’s still not an obligation. Talking about your salary should not remain a taboo in 2024. That’s why mortierbrigade and directing duo Lionel Goldstein (Czar) created a new film for ZIJkant for Equal Pay Day on March 17.…

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World Wildlife Fund Launches New PSA to Combat Plastic Pollution featuring U2 song ‘Beautiful Day’

Stuart Mitchell

The World Wildlife Fund (WWF), the global conservation nonprofit, released a new Public Service Announcement (PSA) ahead of Earth Day (April 22nd), and ahead of the upcoming global plastic treaty negotiations (April 23-29). The PSA, geared towards addressing the global plastic pollution crisis, features ‘Beautiful Day’ the iconic song by U2, and pairs with a child’s voiceover bringing an unfiltered and hopeful and powerful message to this critical issue. In an historic move in 2022, 175 nations voted to adopt a United Nations-led global treaty to end plastic pollution. The…

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