Day: 7 December 2024

Dentsu Lab in London officially launches to drive a new era of creativity and innovation for the world’s biggest brands

Stuart Mitchell

dentsu UK&I is excited to announce the launch of Dentsu Lab in London, a pioneering Creative R&D studio founded in dentsu Tokyo, designed to reshape the future of innovation. The global rollout of the Dentsu Lab network was revealed during the Cannes Lions Festival of Creativity in June this year, with a mission to push the boundaries of what’s possible. Focused on key areas like AI, VR/AR, blockchain, and data analytics, focussing on applications of emerging technologies to drive societal impact. Dentsu Lab in London is set to become a…

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License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand’s future

Stuart Mitchell

Super-spy James Bond is a prime example of ‘regressive nostalgia’ highlighting how certain consumer groups cling to idealised past versions of brands and resist attempts to move with the times, a new study reveals. Researchers examined the James Bond movie franchise – a cultural icon for over 70 years – and discovered that some ‘super-consumers’ react negatively to modern portrayals of the fictional British secret agent that reflect contemporary societal values. Whilst loyal to the brand, these consumers prefer traditional, more exclusionary, versions of Bond which most closely follow author…

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Jury named for The WARC Awards Europe 2025

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today revealed the jury for the WARC Awards for Europe 2025 in association with LIONS, celebrating the region’s best strategic and effective marketing ideas that have driven business growth. The esteemed jury panel of top industry experts from across the region represent a wide selection of global brands such as Lego, McDonald’s, Royal Philips, Red Bull and Shopify, as well as leading agencies and insights companies including Cheil, DDB, Kantar, Publicis Groupe and Imagen Insights.   Jury chair Christoffer Rönnblad, Chief Marketing Officer,…

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Fintech charity Pennies’ Autumn Celebration Event honours leaders in the micro-donations movement with awards

Stuart Mitchell

Pennies, the award-winning fintech charity which enables micro-donations to charity, revealed the Pennies Award winners 2024 – which recognise the individuals and partners who have made significant contributions to the micro-donation movement – at its annual Pennies Autumn Celebration Event on Tuesday, 15 October in London. The Pennies Award winners 2024 are: Moto wins the Merchant Impact Award for enabling significant growth in micro-donations as a result of specific actions, driving increased consumer donations in their business and unlocking increased measurable impact for their charity partners. The Innovation in Technology…

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Episode 17 of CIPR’s Engage Podcast out now; Leadership, preparedness and managing reputation in a crisis

Stuart Mitchell

The Chartered Institute of Public Relations’ (CIPR) Engage podcast has returned with a new episode exploring strategies to manage organisational reputation, risk, and resilience.  Episode 17 – Leadership, preparedness and managing reputation in a crisis – features in-depth discussions on navigating challenges in today’s complex communication landscape. From missing airplanes to Novichok poisonings, the episode explores real-world crisis scenarios, offering practical insights for PR professionals facing diverse and interconnected risks. Hosted by Charlotte West, VP of Global Communications at Lenovo, the podcast examines key areas of crisis communication and reputation…

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