Month: December 2024

Big Give and Shape History Make Double the Difference For Charity This Christmas

Stuart Mitchell

Shape History, the social impact agency, has teamed up with Big Give, the UK’s largest match-funding charity, to launch the annual Christmas Challenge. This festive event highlights the power of donation matching, giving people the chance to make their contributions go twice as far. From 3rd-10th December, every pound donated to over 1250  participating charities will be matched, amplifying the impact of each gift and allowing supporters to double the difference they make this Christmas. To capture attention, Shape History’s digital and OOH campaign takes all the things that usually…

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“Proud Beyond Pride”: Dentsu Italy and AGEDO celebrate the values of Pride even after the Pride month with a campaign that transforms billboards into LGBTQIA+ conversation spaces

Stuart Mitchell

Dentsu Italy has revealed a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June. Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of “Pride” in Italy. The dentsu’s research study showed…

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Sodexo champions radical collaboration at 2024 Social Value Conference

Stuart Mitchell

Sodexo was once again a Platinum Sponsor of the annual Social Value Conference, a leading not-for-profit event that brings together leaders and practitioners from the public, private, and third sectors.  This year’s conference, themed ‘Social Value in Action’, focused on sharing innovative ideas and best practices for driving social value across multiple sectors.  The three-day event included two days of virtual sessions and an in-person gathering at The Eastside Rooms in Birmingham.   On day one, Angela Halliday, Sodexo UK & Ireland’s Social Impact Director, participated in the ‘Building a Career…

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Mayhew’s Therapaws Provides ‘Light At The End Of The Tunnel’ For Mental Health Challenges

Stuart Mitchell

To mark World Mental Health Day, McCann developed a poignant print and outdoor campaign for Mayhew, the animal welfare charity to raise awareness of the positive impact animals can have on mental health. The creative concept cleverly adapts the phrase “light at the end of the tunnel,” a common metaphor in mental health discussions, to evoke the hope and positivity that can come from spending time with animals. McCann Demand developed the campaign to spotlight Mayhew’s ‘TheraPaws’ programme, funded by the Pets Foundation, which provides animal-assisted therapy sessions aimed at…

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Food Industry Leaders Recognised at Good Farm Animal Welfare Awards

Stuart Mitchell

Compassion in World Farming held its Good Farm Animal Welfare Awards (GFAWA) in Paris in October, recognising 49 winners from over 15 countries for their leadership in improving farm animal welfare and promoting more sustainable supply chains. Hosted by Deborah Meaden, Compassion’s Patron and sustainable business advocate, the event celebrated businesses whose commitments will positively benefit the lives of over 500 million animals annually. Deborah commented: “It’s inspiring to see so many businesses around the world making significant strides in animal welfare and sustainability. These awards shine a light on…

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