Year: 2026

Business leaders urged to prepare for the “material business risk” of political pressures

Stuart Mitchell

A new, independent report from the Business and Democracy Commission warns that political turbulence has become a direct and material threat to business stability, reputation, and performance and must be managed strategically by corporate leaders. ‘Navigating Growing Political Pressures’ – supported by Jericho Chambers, Ipsos, and the Chartered Institute of Public Relations (CIPR) – finds that the traditional boundaries between commerce and public life are blurring, creating immediate risks to a company’s reputation, operations, and licence to operate. Based on interviews with leading corporate figures and real-life case studies, the…

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Volvo Cars renews Sky Atlantic sponsorship and launches first Sky Nature Partnership

Stuart Mitchell

Volvo Cars has renewed its long-standing partnership with Sky Atlantic for a further two years, extending one of the broadcaster’s most enduring and iconic sponsorships. As part of the renewal, Volvo will become a first-time sponsor of Sky Nature from 1 January, expanding its presence across Sky’s premium factual and entertainment portfolio. Planned in collaboration with Sky Media and Initiative (IPG), the renewal follows a decade of standout performance driven by Volvo’s pioneering use of addressable sponsorship technology. Volvo was the first brand in the UK to launch addressable broadcast…

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PRCA publishes AI Green Paper to set the standard for responsible AI in PR and communications

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published its AI Green Paper: Setting the Standard for Responsible AI, a landmark resource designed to help the PR and communications profession adopt artificial intelligence ethically, transparently and with confidence. The Green Paper responds to the rapid acceleration of AI adoption across PR, from research and insight to content creation, media monitoring and campaign evaluation. While AI presents significant opportunities to improve productivity and creativity, the paper emphasises the profession’s responsibility to ensure its use strengthens public trust, protects organisational reputation and…

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IPA welcomes guide for the responsible use of generative AI in advertising

Stuart Mitchell

The IPA has welcomed the new best practice guide for the responsible use of generative AI in advertising, developed under the auspices of the Government and Industry-led Online Advertising Taskforce, and published by the Advertising Association on Thursday 5 February. The voluntary guide provides UK advertising practitioners with practical recommendations for deploying generative AI responsibly, helping organisations navigate AI’s opportunities while mitigating potential risks. It has been developed collaboratively by an expert working group, which includes industry leaders and the Advertising Standards Authority (ASA), building on and operationalising the IPA/ISBA…

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New life from old barges: National Trust undertakes ultimate recycling mission to create island haven for endangered seabirds

Stuart Mitchell

A bold marine engineering feat is taking shape in the Blackwater Estuary, Essex, where the National Trust has sunk three decommissioned Thames lighters to form a brand-new island designed to help protect some of the UK’s most threatened seabirds. The project—believed to be the first of its kind in the UK—marks the latest chapter in more than 30 years of cutting edge coastal adaptation work in the estuary where the conservation charity has been trialling innovative, nature based solutions to protect Northey Island against rising sea levels and the rapid…

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