Category: Industry News

PRCA’s Race and Ethnicity Equity Board warns industry against bandwagoning during Black History Month

Stuart Mitchell

The PRCA’s Race and Ethnicity Equity Board (REEB) has urged PR and communications professionals to think carefully before engaging with Black History Month. As the UK Black History Month passes the halfway mark, REEB has advised industry professionals to consider their organisations’ track records on issues of race and ethnicity before sharing content relating to Black History Month. Black History Month originated in the United States and is intended to commemorate important people and events in the history of African diaspora. PRCA REEB Chair Barbara Phillips FPRCA said: “As a multi ethnic board…

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CIPR’s AIinPR Panel welcomes UK government’s National AI Strategy

Stuart Mitchell

The CIPR’s AI in PR Panel has welcomed the publication of the UK government’s National AI Strategy, led by the Office for AI. The Panel, under new chair Andrew Bruce Smith, has however raised concerns around a lack of attention to the social impact of artificial intelligence. The strategy outlines plans to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies encourages innovation and protects rights and values. It includes a commitment to R&D and proposes initiatives to address the existing skills gaps that exist…

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Mental health, diversity, gender pay gap, remote working and more: New PRCA LATAM Census uncovers trends in region’s PR professions

Stuart Mitchell

Just one in 12 Latin American (LATAM) PR and communication professionals (8%) expect to return to the traditional five-day office week post-Covid, according to the new LATAM PR and Communications Census 2021. Currently, the vast majority (85%) of PR practitioners are working from home, with only 4% permanently in the office. Post-pandemic, 63% said they expect to continue to embrace a hybrid working model. Interestingly, 14% expect to remain fully home-based. The research, sponsored and carried out by Quiddity, is published by PRCA Americas, the regional arm of the world’s…

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CAP – Earn the ASA’s stamp of approval to mark World Post Day

Stuart Mitchell

The ASA/CAP have released a post called: Earn the ASA’s stamp of approval to mark World Post Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of World Post Day on 9 October, here are some top tips to ensure your delivery charges comply with our Codes: Do I need to state delivery charges? If you’re stating prices for advertised…

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CAP – The do’s and don’ts of broadband pricing

Stuart Mitchell

The ASA/CAP have released a post called: The do’s and don’ts of broadband pricing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Do include all monthly costs in the price Back in 2016, the ASA and Ofcom published research they had jointly undertaken into consumers’ understanding of broadband pricing. Back then, it was common for line rental monthly costs to be presented separately and…

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