Category: Industry News

Comms industry must overcome nerves and bandwagoning to fight climate misinformation – new PRCA research

Stuart Mitchell

The launch of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and Opinium, global insight agency, reveals an industry ready to tackle misinformation, but nervous about expertise and bandwagoning. The study of almost 200 UK PR and communications professionals conducted by Opinium explored the current perception of the climate crisis and misinformation, the role of communications professionals within it and the challenges that need to be addressed.  Over 80% of those surveyed are already playing an active role in advising the organisations they work for on…

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CAP – Low- and no-alcohol drinks

Stuart Mitchell

The ASA/CAP have released a post called: Low- and no-alcohol drinks. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The popularity of low- and no-alcohol drinks has increased in recent years, with more and more brands joining the market.  There are various rules that apply to ads for alcoholic drinks, including that they must be socially responsible and contain nothing that is likely to…

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CAP – Keep a clean sheet with our Euro 2020 marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Keep a clean sheet with our Euro 2020 marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be a year later than originally anticipated, but the 2020 European Championships look set to finally kick off in the coming weeks, offering marketers plenty of opportunities to stretch their creative game. Ensure your ads aren’t declared…

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CAP – Misleading by emissions? Environmental claims and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Misleading by emissions? Environmental claims and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2021 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  The environment is currently high on the ASA’s agenda, with our Climate Change and the Environment project taking…

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PRCA deeply concerned by reports of vaccine disinformation campaign

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has expressed deep concern at reports of a vaccine disinformation PR campaign. The Guardian reports that representatives of a PR-agency asked influencers in France and Germany to spread lies about the Pfizer/BioNTech vaccine. Responding to the reports, PRCA Director of Marketing & Communications Koray Camgöz MPRCA commented: “The activities highlighted in this report are deeply concerning. They appear to suggest a front company was established by foreign actors to dissuade the public from taking the Pfizer vaccine. The company reported is not – and never was –…

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