Category: Industry News

DARE Awards 2021 launch with five new categories

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched its flagship DARE Awards programme for 2021, headlined by five brand new award categories. To reflect these extraordinary times and the industry’s evolution, organisations will now have the opportunity to enter in the new COVID-19 Employee Engagement Award, Outstanding Contribution during COVID-19 (free to enter), Purpose Award, Diversity and Inclusion campaign Award, and Team Culture and Community Award. The PRCA DARE Awards are the leading PR awards for the regions and nations of the UK, spotlighting the best campaigns across the UK’s eight…

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PRCA study into LGBTQ+ workplace inclusivity reveals more work to do

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has recently released results of a survey on LGBTQ+ inclusivity in the PR and Communications industry. The purpose of the survey was to help shape the agenda of the PRCA’s LGBTQ+ group in 2021, by revealing where the PRCA should focus to best use its platform for positive change. A Summer 2020 survey commissioned by the PRCA, with fieldwork run by their partner in LGBTQ+ advocacy, YouGov, investigated LGBTQ+ inclusivity in the workplace. The majority of respondents are PR and communications professionals, 40%…

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Global Alliance launches, The 2021 Global PR & Communication Model

Stuart Mitchell

Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world. The Model is structured around five strategic Building Blocks that generate and protect value in today’s world: corporate purpose, brand and corporate culture, reputation and reputational risks, communications and connected intelligence and intangible asset metrics. These Building Blocks enable organizations to achieve the differentiation, engagement, advocacy, trust and social legitimacy…

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ASA – Tackling racial and ethnic stereotyping in ads – the role the ASA is playing

Stuart Mitchell

The ASA/CAP have released a post called: Tackling racial and ethnic stereotyping in ads – the role the ASA is playing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Guy Parker, ASA Chief ExecutiveThe death of George Floyd in May, an unarmed and incapacitated black man in the custody of police officers, was deeply shocking.  That unambiguous act of injustice has prompted long-overdue conversations…

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Three quarters of businesses plan to boost market research budgets to win new customers in 2021

Stuart Mitchell

74 per cent of businesses are boosting their marketing and consumer research budgets this year, to better reach potential customers, according to new research from Stravito, a leading provider of knowledge management software for insights. The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision makers in large and medium sized UK companies in the last week of December 2020. It revealed that 76 per cent of business are set to overhaul their customer engagement strategy in response to the disruption and dispersal caused by the…

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