Industry News | Ethical Marketing News

CAP – Six top tips to avoid misleading advertising

February 21, 2021February 5, 2021 Stuart Mitchell

The ASA/CAP have released a post called: Six top tips to avoid misleading advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to…

PRCA announce new Scotland Group Vice-Chairs

February 16, 2021February 1, 2021 Stuart Mitchell

The Public Relations and Communications Association (PRCA) has appointed Angela Hughes, Deputy MD at Clark and Thom Watt, Associate Director at Weber Shandwick Scotland, as Scotland Group Vice Chairs. Angela and Thom will join current Scotland Group Chair, Laura Sutherland FPRCA, to support the group’s engagement and collaboration plans in Scotland. NextGen Scotland Committee has also made a change to its leadership structure with Thomas Small, Associate with Weber Shandwick Scotland joining Hannah Fisher, Account Manager at Big Partnership as Co-Chair. Laura Sutherland FPRCA, Scotland chair, PRCA, said: “I am just a bit delighted…

CAP – Wait a minute, Mr Postman – Delivery charges in ads

February 16, 2021January 31, 2021 Stuart Mitchell

The ASA/CAP have released a post called: Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

IPA survey reveals desire to see brands support Black History Month

February 13, 2021January 28, 2021 Stuart Mitchell

A new IPA report reveals that 76% of young ethnic minority Brits want to see brands openly show support for Black History Month, while just 2% do not. According to the survey of 100 UK 16-35-year-olds from ethnic minority backgrounds, this desire for brands to openly show support for Black History Month is greater among women (83%) than men (64%). It is also highest among British Asians at (90%), followed by young black Brits at 74%. The research, carried out by Word on the Curb in November 2020, also shows…