Category: Industry News

CAP – Making sure your Instagram advertising doesn’t raise any eyebrows

Stuart Mitchell

The ASA/CAP have released a post called: Making sure your Instagram advertising doesn’t raise any eyebrows. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In January the Compliance team published an Enforcement Notice about ads for Botox and other botulinum toxin injections on social media. Botox is a prescription-only medicine (POM) and must not be advertised to the general public. Since this time they’ve…

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CAP – Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases

Stuart Mitchell

The ASA/CAP have released a post called: Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a consultation on proposals to introduce new formal guidance on advertising in-game purchases, including the random-item purchases commonly known as ‘loot boxes’. What are in-game purchases? Within modern video games and apps, it…

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CAP – Treating mental health responsibly

Stuart Mitchell

The ASA/CAP have released a post called: Treating mental health responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mental health issues are an ongoing concern for many people in the UK, likely more than ever in this exceptionally difficult year.  With that in mind, advertisers have a responsibility to make sure their ads don’t have a detrimental impact on those affected.  There are…

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Revenues down by a third ahead of key holiday season

Stuart Mitchell

Despite announcements of additional government support and positive early signs on a variety of potential vaccines, businesses concerns rise ahead of a challenging holiday season. The latest figures from the ongoing ‘Coronavirus – The Impact on Business’ survey – conducted by the Data & Marketing Association (DMA) – suggest the optimism felt over the summer months may have dissipated slightly. The estimates of revenue decline amid the pandemic had improved over the summer, from a low of almost half (-47.2%) in May to around a quarter in September (-27.9%). However,…

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$63bn removed from the global advertising market in 2020 due to the impact of COVID-19

Stuart Mitchell

Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & tourism sectors as a result of the COVID-19 outbreak finds WARC, the global marketing intelligence service.  The new projections, based on data from 100 markets worldwide, represent a downgrade of 2.1 percentage points compared to WARC’s previous global forecast of -8.1% made in May. It will take at least two years for the global ad market to fully recover, with…

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