Search Results for: Effectiveness

Sponsorship Rocks: fifteen-year study reveals effectiveness of broadcast sponsorship

Stuart Mitchell

Channel 4 Sales is unveiling the results of its Sponsorship Rocks study, the most comprehensive analysis of broadcast sponsorship effectiveness ever conducted. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data -offering unparalleled insights for brands.  At a time when the media industry is faced with concerns about brand safety and transparency, the new research finds that broadcast sponsorship is the optimum environment for brands to align themselves with the positive attributes…

IPA names Effectiveness Awards 2024 judging panel

Stuart Mitchell

Advertising and marketing experts from the US, Europe and Asia are among the illustrious names on the IPA Effectiveness Awards 2024 judging panel. Chair of Judges Catherine Kehoe will join Convenor of Judges Jo Arden and Deputy Convenor Charlie Ebdy in presiding over the Client, Industry and Technical Panels, which include representatives from some of the world’s leading brands and agencies, as they analyse the Awards submissions ahead of an awards ceremony in October. Please find out more about the judges.  Established in 1980, the IPA Effectiveness Awards have turned effectiveness into…

Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent

Stuart Mitchell

Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent. The initiative, Lucky10Grand is designed to mark both the agency’s 10th birthday and its recent winning of the UK’s top effectiveness prize – the Grand Effie – for its long-running campaign for Yorkshire Tea. The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its own long-running relationship. Lucky Generals founder, Andy Nairn said: “We’re so proud to have won the Grand Effie, with our friends at Yorkshire Tea,…

Retail marketing effectiveness at a six-year high

Stuart Mitchell

New research from the Data & Marketing Association (DMA UK), in partnership with Sagacity, reveals retail marketing effectiveness is at a six-year high. The Retail Marketing Effectiveness 2023 report found that while the overall cross-sector picture of marketing effectiveness has remained muted in the past year, retail marketers have bucked the trend by recording one of the most successful years in marketing effectiveness in the last half decade. After retail marketing effectiveness experienced a significant course correction decline in 2021, following the effectiveness highs seen during the pandemic, there was…

IPA Effectiveness Awards to award campaign that reaches under-represented audiences

Stuart Mitchell

IPA President Josh Krichefski is to award a Special Prize for Next Generation Brand-building at the 2024 IPA Effectiveness Awards. The 2024 President’s Prize will be bestowed to the entry that has best-increased marketing effectiveness by recognising the diversity of the UK population and expanding their communications to include a new generation of customers, or an audience previously ignored, under-represented, or misunderstood. It forms part of Krichefski’s IPA President’s People First agenda to open hearts, eyes, and minds to our industry. Says Josh Krichefski, IPA President and CEO UK & EMEA, GroupM:…