The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Developed with expertise from the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), as part of the groundbreaking “It’s Up To You” COVID-19 Vaccine Education Initiative, the new content features pharmacists addressing common questions about COVID-19 vaccination. CVS Health, Walgreens and Walmart are founding partners of the Ad Council and COVID Collaborative’s COVID-19 Vaccine…
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Ad Council & COVID Collaborative Enlist Network of Evangelical Leaders & Healthcare Professionals to reach Evangelicals with Trusted Information
The Ad Council and COVID Collaborative has announced a new partnership in support of ChristiansAndTheVaccine.com, with a coalition that includes the National Association of Evangelicals, Values Partnerships, Public Square Strategies and Redeeming Babel. This effort will reach the evangelical community with information from trusted messengers about the COVID-19 vaccines. In the weeks and months ahead, ChristiansAndTheVaccine.com, with the support of the Ad Council, COVID Collaborative and other partners, will release new content, host events and work with media outlets to directly address the concerns of vaccine hesitant evangelicals. This work…
Simply Business Announces Three Year Partnership With Mental Health Charity Mind
Simply Business, one of the UK’s largest providers of small business insurance, has announced a three year charity partnership with mental health charity, Mind. Funds raised from the partnership will enable Mind to continue to provide its information and support services for everyone experiencing a mental health problem. This includes the Mind Infoline – a confidential help and support line – and Side by Side, the charity’s online peer support community which provides a safe space for adults to talk about their mental health problems and connect with others. Demand…
IFC Partners with Health Care Companies to Strengthen Women’s Leadership Roles
The IFC Women’s Employment Program has announced the creation of the Women’s Leadership in Private Health Care Global Working Group, which aims to strengthen women’s leadership roles in the health care sector. The working group brings together Chief Executive Officers and Human Resources managers from 17 leading health care organizations in Africa, Middle East, and South Asia to identify and address gender barriers in their field. This is an initiative under the umbrella of IFC’s Global Health Platform, which promotes private sector solutions in developing countries to respond to COVID-19…
Maltesers Shines a Light on Maternal Mental Health
Mars is proud to share a new campaign by their Maltesers brand that focuses on maternal mental health and advances the brand’s long-standing purpose of uniting people through the power of laughter. The campaign launch, which coincided with International Women’s Day, features two ads and social media content that are inspired by conversations with mothers who share lived experiences of both the light and the dark side of new motherhood. With maternal mental health issues commonly undetected or misdiagnosed, the creative is a gentle reminder that when you see a…