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Alzheimer’s Research UK awards record £6.7 million to researchers

Stuart Mitchell

This spring, Alzheimer’s Research UK awarded an incredible £6.7million to 45 cutting-edge research projects – the largest amount we’ve ever committed in a single round of funding. It’s a powerful reflection of the growing momentum in dementia research and our commitment to invest in the most promising ideas in order to find a cure for dementia.  If you’d like to learn more about the research we fund, you can find out here.  Investing in the future leaders of dementia research  At Alzheimer’s Research UK, we know that tomorrow’s breakthroughs depend…

Sainsbury’s and Comic Relief team up to tackle school holiday hunger

Stuart Mitchell

Sainsbury’s is taking a fresh approach to tackling school holiday hunger by funding both meals and activities for children to help create memorable experiences, as new research shows that food is integral to our memories. New research commissioned by Sainsbury’s found that 72% of Brits say that food is an important part of their memories, with moments of connection with family and friends (43%) and positive memories of childhood (37%) being the ones we most closely associate with food. Almost two thirds (64%) of Brits say that they associate food…

CAP – Ads for electric scooters and bikes: legal or e-legal?

Stuart Mitchell

The ASA/CAP have released a post called: Ads for electric scooters and bikes: legal or e-legal?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we see a growing number of e-scooters and e-bikes on public roads, consumers may not be aware that their use on public roads is not always legal and ads should avoid implying it is.  Roll up, roll up, for…

Billion Dollar Boy Research Uncovers Measurement Disconnect Undermining Creator Marketing Performance

Stuart Mitchell

New independent research by global creator-first social agency, Billion Dollar Boy, reveals an important disconnect between how creator marketing objectives are set and how success is measured – highlighting a structural gap that could undermine the channel’s full potential.  Surveying 2,000 senior marketers across the US and UK, the research finds that while creator campaigns are primarily designed to build brand awareness and reach new audiences, success is most often measured by ROI and customer acquisition. This tension between creative intent and performance expectations may be limiting both effectiveness and…

Consumers act with intention amidst uncertainty

Stuart Mitchell

WARC has released its 2025 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys across 54 markets combined with WARC’s own research, case studies and analysis, the report focuses on five broad trends influencing brand selection: The widening cost-of-living gap, increasing trust in individual creators, AI assistants disrupting the purchase journey, consumers’ proactive approach to health, and the rise of alternative social activities. Stephanie Siew, Senior Research Executive, WARC,…