Search Results for: loneliness

Alzheimer Scotland launches #ImStillMe Campaign

Stuart Mitchell

Alzheimer Scotland has launched a new TV ad campaign called #ImStillMe. The Campaign centres on the lives of 4 people suffering from dementia. The aim of the ads is to try and get the public to donate £5 to the charity. The website says of the campaign: “‘I’m Still Me’ – that’s what Archie, Helen, Henry and Stewart, the faces of our winter TV campaign, are telling us this Christmas. Our funny, kind, mischievous and determined characters are great ambassadors for people living with dementia across Scotland. ” The stars of…

McCann revives Bisto’s ‘Spare Chair Sunday’

Stuart Mitchell

Integrated creative agency McCann London has teamed up with renowned artist and illustrator, Mr. Doodle to bring back its ‘Spare Chair Sunday’ campaign for leading Premier Foods brand, Bisto. The Bisto campaign aims to address the problem of loneliness especially amongst the elderly and will consist of a PR campaign, with supporting TV and radio ads, running for six weeks  15th November, up until the end of December.  The work involves a partnership with Global Radio as well as charity ‘Contact the Elderly’, which organises volunteer-led monthly Sunday gatherings for…

Mind make ads driven by our mental health

Stuart Mitchell

Mind – a Swedish non-profit organization working for mental health – promotes their new forum for mental health with a series of interactive outdoor ads emphasizing the importance of sharing our emotions with others. Science says sharing problems with somebody else makes us feel better. Mind wants to spread that knowledge and ease the stigma around mental health issues. Earlier this year they launched the first moderated support forum addressing mental health in Sweden. A platform that is open to anyone and enabling you to share thoughts, feelings and support…

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of October 2017

Stuart Mitchell

This will be a new monthly piece where I will mention my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – October 2017. 10. Unicef launches Rankin video about the labels put on migrant children. An important campaign which highlights the plight of migrant children, and how people label them Unicef launches Rankin video about the labels put on migrant children 9. ‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts. I loved this idea, we…

CAP Launch article on Getting it right on mental health in Advertising

Stuart Mitchell

The Committees of Advertising Practice (CAP) have released an article on their website which deals with Advertisers getting it right with regards to mental health. Please have a look at the ASA site if this is of interest. The article is below: Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP Code contains a number of rules that can help advertisers…