Search Results for: news

22 advertisers pull ads from Fox News’ “The O’Reilly Factor”

Stuart Mitchell
O'Reilly

At time of publishing 22 companies have pulled their advertising from Fox News’ “The O’Reilly Factor,” hosted by Bill O’Reilly. With the recent Google/YouTube placement scandal still in everyone’s minds ad placement and brand safety has never been more at the forefront. These firms are leaving following allegations of misconduct published by The New York Times. The companies in question are GlaxoSmithKline, BMW, Mercedes-Benz, Hyundai, Lexus, Mitsubishi, Constant Contact, UNTUCKit, Sanofi, Allstate, Ainsworth Pet Nutrition/Rachael Ray Nutrish, T. Rowe Price, Wayfair, MileIQ, Bayer, Esurance, Credit Karma, True Car, The Wonderful…

Fox Admits Fake News Marketing Campaign “Got it Wrong”

Stuart Mitchell

Marketing has often been accused of exaggerating the truth. One of the tenets of ethical marketing for most ethical marketing professionals is that they will tell the truth. Ethical marketers look to be honest in their campaigns and will try to be honest and upfront with their customers. It is interesting that this week, a campaign has done almost the opposite of that. The campaign utilised fake news in what some have said is an unethical way. The film, from director Gore Vebinski, is A Cure For Wellness. It is…

CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

The Human Rights Campaign and the Human Rights Campaign Foundation Proudly Welcome New Champions to Their Boards of Directors

Stuart Mitchell

The Human Rights Campaign (HRC) and the Human Rights Campaign Foundation (HRCF) proudly announce the newest members of their Boards of Directors. These five champions join us from across the country and will leverage their extensive experience, their stalwart leadership and strategic insight in LGBTQ+ advocacy to guide the organization forward in the fight for equality.  “It is an honor to welcome our newest boards of directors members, Bishop Oliver Clyde Allen III, Sue Dunlap, Brian O’Connor, Nico Ramsey and Shawn Skelly — each of whom brings a unique background…

Record number of agencies awarded IPA Effectiveness Accreditation

Stuart Mitchell

Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry benchmark. This marks the highest number of accredited agencies since the biennial programme’s inception in 2021, with 19 agencies awarded IPA Effectiveness Accreditation for 2021-23, and 30 agencies for 2023-25. Chaired by former Tesco Chief Customer Officer Alessandra Bellini, the judging panel of industry experts assessed submissions to evaluate how agencies address business challenges and drive continuous improvement, with accreditation granted to those who demonstrate impact across five key criteria:…